The trend forecasting company WGSN has launched a new TikTok analytics tool in response to confusion over what’s trending vs a trend, which has made it increasingly hard for beauty brands to know which new products to develop…
Trend forecaster WGSN has released its predictions for the cosmetics industry for next year. Scroll through to discover the trends and see the AI-generated images it has used to illustrate them.
A round-up of CosmeticsDesign-Europe’s most-read news from January 2023 shows interest in expert insight on upcoming regulatory change, beauty tech launches, skin microbiome and botanicals science, and future consumer trends.
The notion that beauty consumers have a fresh appetite for hyperrealist standards and tackling taboo topics head-on continues to gain ground in 2023. But what exactly does this mean for industry?
There have been huge waves of innovation, collaboration and change in the beauty category this past year. Here, CosmeticsDesign-Europe takes a look back at our most-read stories in 2022.
Colours that amplify and communicate product benefits, influence mood and enable self-expression will rise in importance by Autumn 2024 as the beauty industry shifts away from blander hues, says WGSN.
Makeup trends over the next three years will be shaped by a rush of post-pandemic creativity and increasing engagement in virtual realities and tech, says WGSN.
A round-up of CosmeticsDesign-Europe’s most-read news from August 2022 shows interest in why consumers take collagen supplements, Colgate-Palmolive’s patent on an AI oral health care device, WGSN research on consumer thinking around preservatives, and...
Special Edition: BEAUTY 4.0 – THE MAKING OF DIGITAL, TECH-LED CATEGORY
The influencer evolution race is on, with computer-generated alternatives fiercely engaging and exciting audiences within the blurred realms of reality and digital. And there's great promise, as consumers start to dismiss traditional influencer models,...
The ongoing COVID-19 pandemic has created huge waves of change in consumer thinking, with hygiene, finance and science now the sharp focus in beauty, potentially spelling the end of preservative fears and the free-from movement, says WGSN.
The skinimalism trend continues to gain traction in beauty with fresh opportunities to develop all-in-one hybrid colour cosmetic and hair care products targeting this space, says WGSN.
The next two years will see a range of beauty cohorts take centre stage – lazy skinimalists, beautyversals, protopians and universals – carrying with them an increased focus on self-care, the environment and diversity, says a WGSN exec.
African-Beauty will soar in the coming months and years, as the diverse and ancient rituals and ingredients across the region draw in consumer curiosity, says WGSN’s head of beauty.
As beauty edges deeper into a post-pandemic world, brands and retailers must understand the heightened awareness of interdependence, yearning for community and mainstream rejection of ‘normal’ set to shape consumer thinking in years to come, says a WGSN...
A round-up of CosmeticsDesign-Europe’s most-read news from December 2021 shows interest in L’Oréal acquisition plans and global beauty trends across skin care and male grooming.
The COVID-19 pandemic took its toll on beauty, but skin care came out stronger than ever with some key sub-categories offering plenty of innovation and growth promise in the years ahead, says WGSN.
A round-up of CosmeticsDesign-Europe’s most-read news from October 2021 shows interest in beauty ‘personas’ to watch, the big-brand push towards an environmental impact system, and scientific frustration around the future of animal-free chemical testing.
The next two years will see five cohorts of beauty consumers take centre stage - skinimalists, refillutionaries, beautopians, super basics and skillusionists - drawing a sharper focus on core desires around frugality, sustainability, gender fluidity and...
A round-up of CosmeticsDesign-Europe’s most-read news from September 2021 shows interest in world beauty leaders creating a consortium to co-develop an environmental impact and scoring system, a new probiotic powder targeting psoriasis via the gut-skin...
As beauty edges out of the COVID-19 pandemic, brands and retailers must take the opportunity to reset and recreate an industry that is more ethical, inclusive and sustainable, says a WGSN exec.
Packaging and product designs that simplify beauty routines and reduce consumption will be key moving forward, as consumers turn to brands for help limiting impact on the planet, says WGSN.
The post-COVID new normal taking shape before our eyes is drastically altering consumer sentiment and behaviour in enigmatic ways, but the primal need for healing and renewal will drive cosmetic beauty colour selection in the approaching years, according...
Special Edition: CLEAN & ETHICAL – ‘BETTER FOR YOU, BETTER FOR THE PLANET’ BEAUTY
Transparent and highly engaged beauty brands working to contribute to the net good of people and the planet will be the only type of business to succeed in 2023, says the director of beauty at WGSN.
Special edition: Holistic Health & Wellness – Formulating for Wellbeing and Anti-Ageing
Post-pandemic consumers are concerned about health, immunity and wider wellness which will translate into an uptick in beauty products that offer mindful and relaxing rituals to bookend days, says the director of beauty at WGSN.
Special Edition: Personalised Beauty in a Digital Revolution
Precision-applied foundation, colour-matched lipstick and 3D printed makeup sheets are just some of the innovations set to shape the future of personalised colour cosmetics, says the director of beauty at WGSN.
The ongoing COVID-19 pandemic has thrust hand care into the spotlight and beauty brands ought to focus product development on multi-hybrids with aromas and active ingredients that protect and inspire wellness, says WGSN.
Over the next two years, consumers will use hair colour to express individuality as mask-wearing becomes the new normal in a post-COVID world, propelling a raft of opportunities in DIY hair treatment and dye kits, says WGSN.
A compilation of CosmeticsDesign-Europe’s most-read news from July 2020 shows plenty of interest in post-COVID retail and product development opportunities, and lots of engagement on the closure of L’Oréal’s facial brush brand Clarisonic.
There is a rising potential for stress-relieving adaptogens in beauty and personal care formulations as consumers seek out products that protect and heal – beyond traditional aesthetics, a beauty expert says.
The ongoing coronavirus (COVID-19) crisis has accelerated and morphed consumer trends, catapulting safety and hygiene to the fore and increasing the relevance of blockchain and biotech in beauty, says a trends expert.
![Underboob sweat, pimple popping, shaved heads and sexual health are just some of the topics consumers are diving into head-first this year as traditional beauty ideals unravel [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/wgsn-beauty-trends-2023-highlights-unsexy-beauty-as-movement-to-watch-adding-to-mintel-nielseniq-and-verve/16077779-1-eng-GB/WGSN-beauty-trends-2023-highlights-unsexy-beauty-as-movement-to-watch-adding-to-Mintel-NielsenIQ-and-Verve.jpg)
![Warmer earth tones with pops of electrifying colour will be in come Autumn 2024 as consumers look to balance wellbeing and self-expression [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/12/13/wgsn-beauty-colour-forecast-2024-2025-highlights-importance-of-bright-expressive-colours/16021472-1-eng-GB/WGSN-beauty-colour-forecast-2024-2025-highlights-importance-of-bright-expressive-colours.jpg)
![Colour cosmetic consumers will expect more from immersive and virtual worlds, turning to tech to help purchase decisions [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/13/future-of-makeup-2025-wgsn-report-spotlights-post-pandemic-creativity-beauty-tech-and-metaverse/15848012-1-eng-GB/Future-of-makeup-2025-WGSN-report-spotlights-post-pandemic-creativity-beauty-tech-and-metaverse.jpg)
![As the digital world continues to evolve, so too do opportunities in working with virtual influencers and computer-generated humans [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/25/virtual-influencers-super-exciting-space-says-wgsn-with-beauty-diversity-and-engagement-promise/15712467-1-eng-GB/Virtual-influencers-super-exciting-space-says-WGSN-with-beauty-diversity-and-engagement-promise.jpg)
![Searches for 'paraben-free' peaked in July 2020 and in 2022 consumers are now increasingly focused on safety and hygiene [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/08/wgsn-preservatives-report-says-safety-and-hygiene-now-consumer-focus-post-covid/15667323-2-eng-GB/WGSN-preservatives-report-says-safety-and-hygiene-now-consumer-focus-post-COVID.jpg)
![Makeup and hair care products developed with quality and simplicity in mind will fare well in the skinimalism movement [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/07/skinimalism-trend-continues-with-opportunities-in-makeup-hair-care-on-the-horizon-says-wgsn/15580163-1-eng-GB/Skinimalism-trend-continues-with-opportunities-in-makeup-hair-care-on-the-horizon-says-WGSN.jpg)
![These four beauty cohorts are globally relevant and driven by strong needs and beliefs around the environment, wellbeing and self [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/25/wgsn-beauty-personas-of-2024-feature-lazy-skinimalists-protopians-and-beautyversals/15445009-1-eng-GB/WGSN-beauty-personas-of-2024-feature-lazy-skinimalists-protopians-and-beautyversals.jpg)
![Africa - with its 54 countries - is a diverse and rich beauty movement very different from others [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/20/african-beauty-to-boom-with-interest-in-ancient-ingredients-and-rituals-says-wgsn/15435703-1-eng-GB/African-beauty-to-boom-with-interest-in-ancient-ingredients-and-rituals-says-WGSN.jpg)
![Care-taking; fluid states; provoking protopias; people-power shifts; democra-sized; and code-breaking are WGSN's six 'big ideas' set to shape beauty in 2024 [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/18/wgsn-2024-big-ideas-set-to-shape-beauty-with-self-care-inclusivity-and-phygital-key-trends/15426562-1-eng-GB/WGSN-2024-big-ideas-set-to-shape-beauty-with-self-care-inclusivity-and-phygital-key-trends.jpg)
![According to fashion and beauty trend forecaster WGSN, skin care has become COVID-19's 'bright spot' with clear opportunities in concentrated active formulas, sleep-time care and underarm product innovation [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/08/skin-care-trends-2022-and-beyond-see-underarm-bedtime-and-concentrates-take-spotlight-says-wgsn/13077232-3-eng-GB/Skin-care-trends-2022-and-beyond-see-underarm-bedtime-and-concentrates-take-spotlight-says-WGSN.jpg)
![These five future beauty cohorts cross geographies, age-groups and genders with very deep desires and needs in cosmetics and personal care that they will be looking to brands to fulfil [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/05/wgsn-beauty-personas-of-2023-include-skinimalists-refillutionaries-and-super-basics/12900807-1-eng-GB/WGSN-beauty-personas-of-2023-include-skinimalists-refillutionaries-and-super-basics.jpg)
![Push for progress; embracing frugality; mastering wellbeing; tech-ceptance; and intentional community are WGSN's 'big ideas' set to influence beauty over the next two years [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/24/wgsn-2023-beauty-big-ideas-to-shape-industry-include-progress-wellbeing-and-tech/12851202-1-eng-GB/WGSN-2023-beauty-big-ideas-to-shape-industry-include-progress-wellbeing-and-tech.jpg)
![Confident and simple colours will also be a key trend as consumers look more towards inclusive designs [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/01/beauty-packaging-trends-for-smarter-simpler-and-sustainable-design-says-wgsn/12785557-1-eng-GB/Beauty-packaging-trends-for-smarter-simpler-and-sustainable-design-says-WGSN.jpg)
![The COVID-19 crisis will have a lasting impact on colour trends to come, with newfound appreciation for colours that reassure, balance and give consumers hope [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/06/30/wgsn-colour-trends-2023-predict-reassuring-blues-and-planet-friendly-pigments/12608818-1-eng-GB/WGSN-colour-trends-2023-predict-reassuring-blues-and-planet-friendly-pigments.jpg)
