In an effort to reach consumers looking for safe, effective, knowledge-based beauty, cosmetics and personal care products are being marketed as ‘friendly’. While investors and retailers are looking for a ‘beauty brand she can believe in’.
Industry veterans like Alain Khaiat, President of Seers Consulting, was amongst engaging presenters at last week's first ever Cosmetics Vision event, where he outlined his strategy for cracking the Asian markets.
Swedish cosmetics maker Oriflame has increased its focus on Asia and India in particular, with plans to launch 200 new products in the region following its acquisition of a manufacturing facility in Uttarakhand.
Swiss cosmetics company Induchem has launched a new ingredient called Unisooth, which claims to tackle both long-term and short-term skin soothing problems, through a new ‘synergised’ approach to the cosmetics ingredients.