Teeth

Microbiome-related claims are just one of the drivers for the oral care category (Image: Getty)

What’s driving the oral care category now?

By Kirsty Doolan

The focus on holistic wellness in recent years has boosted the oral care market, as more people realise the link between maintaining oral hygiene and having better general health. We explore what else is driving the category as we venture into 2024…

The oral microbiome balance has been shown to affect physical and mental health

Oral microbiome: the key to better health?

By Kirsty Doolan

Numerous studies show that the oral microbiome impacts our systematic health, which means there may be new opportunities for personal care products designed to improve health and wellness.

The at-home kit builds on existing inventions by Unilever and uses a film and light source for simpler and efficient teeth whitening [Getty Images]

Special Edition: Beauty Tech - Advances in biotech, personalisation and usability

Unilever files patent for at-home ‘user friendly’ teeth whitening kit

By Kacey Culliney

Personal care major Unilever has developed a whitening kit for teeth that combines a film containing a photosensitiser and an actinic light source for simple and efficient use at home.

Teeth whitening products come in an array of formats, including pastes used with LED light, teeth strips and even whitening pens (Getty Images)

Teeth whitening products: Regulations across the globe

By Tjaša Grum, CE.way Regulatory Consultants

As the teeth whitening category continues its time in the spotlight, with a growing array of products available it’s important manufacturers and brands understand regulatory restrictions in place worldwide.