Sweden

IsaDora's marketing director said she hoped the new look would help the brand

Behind IsaDora’s winning rebrand

By Kirsty Doolan

Swedish heritage colour cosmetics brand IsaDora overhauled its image and has since seen its ‘consumer perception of value’ jump up from 16% to 50%.

Ceetox sees increase in EU interest since sweeping ban

Ceetox sees increase in EU interest since sweeping ban

By Michelle Yeomans

The organisation dedicated to the development of alternative methods for the industry have noted a major increase in interest from the EU on in vitro toxicity screening options since the sweeping ban came into force last month.