Consumers have very limited cognitive capacity for paying attention and making decisions, but emotional advertising will innately grab their attention and can be powerful short- and long-term, says an expert.
The Cosmetics Design team has put together a helpful video preview for in-cosmetics Paris 2016. Just click on the video to learn about some of the highlights from the educational programme, several new features this year, including the formulation lab,...
On Tuesday, Ministers instructed The Directorate General for Competition, Consumption and Repression of Frauds (DGCCRF) to look into gendered pricing of fast-moving consumer goods, particularly personal care items.
For many people the desire to be bronzed and exhibit a ‘healthy glow’ is a normal one, but what if it might be psychological and could open us up to over-exposure and damage to our skin, asks a new study.