French Economy Minister investigates pricing discrepancy in men’s and women’s personal care items

By Deanna Utroske contact

- Last updated on GMT

French Economy Minister investigates pricing discrepancy in men’s and women’s personal care items

Related tags: Psychology

On Tuesday, Ministers instructed The Directorate General for Competition, Consumption and Repression of Frauds (DGCCRF) to look into gendered pricing of fast-moving consumer goods, particularly personal care items.

The request came after weeks of attention to the pricing discrepancies from the French women’s rights group Georgette Sand. The group initiated a petition on Change.org, a platform that uses social media and digital crowdsourcing for social justice, that calls for Monoprix to equalize pricing of its own and other manufacturers’ products sold to men and women.

Comparable products are frequently higher priced when marketed to women. And, the Georgette Sand group points to Monoprix’s pricing on disposable razors as an example. The group continues to call out the behaviour of other shops and brands, including L’Oreal and Nivea, on its Tumblr.

The woman tax under investigation

The DGCCRF is now gathering pricing information from around the country and will report its findings back to the Ministry in the coming weeks. Then manufacturers, distributors and other interested parties will meet to discuss the pricing equality.  

Related topics: Business & Financial

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