Organic Sales Growth

Beiersdorf: sales up at the Nivea manufacturer

Beiersdorf: sales up at the Nivea manufacturer

By Lucy Whitehouse

Beiersdorf has poster ‘better than expected’ sales for 2016, with organic sales growing by 3.2% across the Group, particularly boosted by brands like Nivea, Eucerin and La Prairie in its Consumer division.

Nivea and Eucerin organic sales up as Beiersdorf continues growth

Nivea and Eucerin organic sales up as Beiersdorf continues growth

By Andrew MCDOUGALL

While emerging markets stuttered for Beiersdorf, as they have for all the main players, the Nivea, Eucerin and La Prairie skin care brands saw a lift in sales for the first half of the year, boosting the consumer business segment.

Nivea's new marketing campaign

Nivea skin care drive sees Beiersdorf return to form

By Andrew McDougall

Thanks to a ramped up marketing drive to celebrate skin care brand Nivea’s 100th anniversary, Beiersdorf’s Consumer business has shown a return to growth following a release of its figures.

Spotlight

Follow us

Featured Events

View more

Products

View more

Webinars

Featured Suppliers

All suppliers