Beiersdorf: sales up at the Nivea manufacturer

By Lucy Whitehouse contact

- Last updated on GMT

Beiersdorf: sales up at the Nivea manufacturer

Related tags: Organic sales growth, Organic growth, Beiersdorf ag

Beiersdorf has poster ‘better than expected’ sales for 2016, with organic sales growing by 3.2% across the Group, particularly boosted by brands like Nivea, Eucerin and La Prairie in its Consumer division.

The Germany-headquartered consumer goods manufacturer saw its Consumer Business Segment achieve organic sales growth of 3.3% last year, noting that in nominal terms, sales were up 1.1% to EUR 5.606 billion.

“Organic sales growth was generated in all regions. The three Beiersdorf core brands NIVEA, Eucerin, and La Prairie likewise contributed to the increase in sales,”​ the company states.

It notes that conditions were not always favourable, so these figures, described by Reuters as better than expected, are welcome. 

“This was achieved under difficult political and economic conditions in some countries and a considerably tighter competitive situation,”​ Beiersdorf confirmed.

Grounding for future growth

Stefan F. Heidenreich, CEO of Beiersdorf AG, spoke of his optimism, albeit cautious, for the future on the back of these results.

“2016 was another successful year for Beiersdorf. We continuously improved in the course of the year and delivered a strong fourth quarter,”​ he said.

The sales increases and market shares achieved are proof of our high competitiveness, the strengths of our business model, and the attractiveness of our products and innovations. We look ahead to 2017 with cautious optimism.”

Overview at a glance

In terms of key figures, the Beiersdorf 2016 report key highlights include the following:

  • Organic Group sales increase by 3.2% (nominal 1.0%)

  • Consumer achieves organic sales growth of 3.3% (nominal 1.1%)

  • tesa increases sales by 2.6% (nominal 0.6%)

  • EBIT guidance confirmed

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