Naturals in the UK beauty market have seen sales increase by nearly 30% since 2012 and now the market is facing an increasingly competitive landscape, according to new research.
The global market for organic personal care is continuing to grow at an average rate of almost 10% as the maturation of the category leads to enhanced production and more effective certification.
Most global regions are expected to post near double-digit annual growth in organic personal care over the next six years, a new market research report suggests.
According to analysts Transparency Market Research, global demand for organic personal care products was over $7.6 (€5.8) billion in 2012 and is expected to reach $13.2 (€10.1) billion by 2018, growing at a CAGR of 9.6 per cent.
The economic slowdown in Europe is beginning to take its toll on natural and organic personal care brands, as the market stutters, forcing companies to focus on distribution.
Although natural and organic alternatives to synthetic ingredients have proliferated in recent years, problems with supply and formulation remain a challenge.
Natural ingredients provider Berkem says it wants to build on its recently-acquired Ecocert status by increasing the number of individual ingredients with certification status.
The rapid evolution of the natural and organics cosmetic market in
Europe and the US is leading to increasing opportunities for
Western companies in the Asian market.
This year L'Oreal, the world's largest cosmetic player, increased
its footprint in the naturals and organic market with the purchase
of The Body Shop and Sanoflore - acquisitions that are likely to
lead to further activity...
Continued strong growth in the US market for natural personal care
market saw it reach an estimated value of $5 billion in 2004 as
consumers seek out chemical-free alternatives, reports Simon
Pitman.
