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Online vs. in-store: Battle of beauty retail (Part 2)

Online vs. in-store: Battle of beauty retail (Part 2)

By Sean Singleton, Managing Director, Your Favourite Story

In these guest articles, ahead of the in-cosmetics Global show next month, Sean Singleton, Managing Director at digital agency Your Favourite Story, explains how brands can use digital to launch their beauty products effectively. Here, he takes a look...

Amazon Luxury Beauty Store – not quite plain sailing?

Amazon Luxury Beauty Store – not quite plain sailing?

By Andrew MCDOUGALL

Online sales growth of beauty products has grown in the last few years, and for one of the web’s largest online powerhouses and marketplaces, Amazon, this should all be good news, but is some of the potential being left unfulfilled?

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