Amid major breakthroughs in web environments and the diversification of customers needs in recent years, existing business models are no longer able to deal with certain aspects of customer service.
To bridge the gap, Shiseido says it has built a new business model that connects itself to customers and stores in order to unify web communication.
According to the company, 'watashi +' is imbued with Shiseido's desire to provide “service that positively benefits customers” . The new service will be interconnected with the 'Beauty & Co.' website, which will be launched in collaboration with beauty and health related companies and professionals on April 2.
The service includes 'web counseling,' whereby customers can get advice regarding the most suitable products and beauty methods for them from web-based specialized beauty consultants and by using an online virtual makeup simulator.
Other features include a 'store navigation' function, which enables customers to find retail stores near their home or office providing services that are best suited to their needs, and an 'online store' that is an internet shopping service for customers who do not have enough time or accessibility to stores.