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Gen X beauty consumer analysis: How to win over… The misunderstood ''sandwiched' generation

Exclusive In-Depth Insights

How to win over… The misunderstood Generation X beauty consumer

By Amanda Lim

With the beauty and cosmetics needs of the ‘sandwiched generation’ of Gen X consumer often misunderstood and unmet, we shine the spotlight on the trending categories, strategies for marketing success and the new product development white spaces to attract...

French natural and organic beauty brand Lady Green will launch new skin care products this year and makeup items next year as demand for beauty products targeting blemished skin soars (Image: Lady Green)

Special Edition: Active skin care - protection and healing in a post-COVID world

Blemished skin care blooming: Lady Green to expand makeup and face care to plug demand

By Kacey Culliney

Demands for natural, organic and effective beauty products developed for acne-prone and blemished skin are rising fast, particularly with the onset of COVID-19 and prolonged mask-wearing causing flare-ups, says the founder of French beauty brand Lady...

Men showing heightened interest in fragrance use

Men showing heightened interest in fragrance use

By Andrew MCDOUGALL

It turns out men don’t just splash on anything on their way out the door, they actually pay close attention to their fragrance use – so much so, that they plan ahead when it comes to perfume purchases.

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