With so much choice in the colour cosmetics category and so many brands jostling for attention, it can be difficult to stand out. Here, market researcher Mintel has picked out its choice of some of the most innovating packs in category to browse through…
Market researcher Mintel has released its British Lifestyles 2015: At the Intersection of Tradition and Globalisation report; and in it, has taken a look at the winners and losers for 2015 based on its data.
It appears cosmetics are affected by the seasons, as weather conditions and emotional changes affect consumers’ beauty habits and regimes and offer manufacturers the chance to capitalise with products for specific needs.
According to market researcher Mintel, consumers are continually looking for ways to save time and growth opportunities for colour cosmetics products lie in creating products which are quicker and easier to use to appeal to modern women.
Latest research has shown cosmetic consumption has steadily risen in male consumers, as the need to look and feel good increases with more manufacturers servicing the growing niche by providing cosmetic products aimed specifically at men.