Colgate, Lifebuoy, Dove and Sunsilk have fiercely and consistently expanded reach over the years, edging into new categories and plugging new consumer needs to stay on top of the fast-moving consumer goods race – action other industry players can aspire...
Global brand growth in beauty and personal care requires strong and consistent performances in key, number one markets first and foremost, says the global thought leadership director at Kantar Worldpanel.
A compilation of CosmeticsDesign-Europe’s most-read news from June 2020 shows significant interest in big brand innovation, including L’Oréal’s paper tube roll out and Coty’s perfume patent, as well as high engagement on M&A news and brand ranking...
Despite initial stockpiling of many fast-moving consumer goods (FMCGs) at the start of the coronavirus crisis, subsequent usage patterns reveal many consumers are disengaging from colour cosmetics, fragrances and styling – discretionary categories that...
Consumers in coronavirus (COVID-19) lockdown are looking forward to plenty the other side, but beauty therapy tops the ranks – way ahead of eating out, socialising and travel, according to Kantar.