Active beauty for the eye area, including care for lashes and brows, remains a largely untapped area with plenty of promise for growth, says Swedish brand Xlash Cosmetics.
Independent beauty brands are fiercely nimble and highly engaged with their consumers, which has given them power to face business difficulties during the coronavirus (COVID-19) crisis, an indie expert says.
Instagram is a powerful place – the social platform where influencers hang out and filtered product placements dazzle, but brand visibility requires so much more depth, says an indie beauty expert.
Independent beauty is a global, growing marketplace but start-up mindsets need to shift up a gear to consider collaboration and expansion from the get-go, says the founder of Indie Beauty Expo.
Several independent skin care brands exhibiting at last week’s IBE NY tradeshow are targeting young consumers according to their age or life stage. There was a brand for collegiate women, one for tweens edging in on puberty, and another offering organic...
The British Beauty Council wants to overturn the dated view that beauty has no serious purpose or value and cultivate a more elevated view that celebrates widespread innovation in the sector, its CEO says.
B2B prestige cosmetics platform Aqiok has secured a multi-year financing agreement to develop a lending app for smaller prestige beauty brands in Europe and North America.
The beauty industry must push sustainability forward in a collaborative, transparent and open-source way to make any real, scalable change, says the co-founder of UK Indie Brand Beauty Kitchen.
Consumer hunger for the latest niche offering in the naturals and organics beauty space has never been higher. Here are our top picks for independent companies leading the pack.
A new report from management consulting and market research firm Kline takes a look at the disruptive, market-moving indie brands that are well positioned to be bought up.
The independent beauty movement is unstoppable. It’s no longer niche and it’s no longer negligible. Here Cosmetics Design examines all things indie—what’s trending, how conventional beauty is responding, and more.
At a CEW event last week in New York City, executives from the multinational personal care company spoke about how Unilever is leveraging the stories behind its core brands to premiumize its products.
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