Indie Beauty Brands

Unilever North American president Kees Kruythoff and executive vice president of personal care, USA Tamara Rogers

Unilever takes a page from the indie beauty playbook

By Deanna Utroske

At a CEW event last week in New York City, executives from the multinational personal care company spoke about how Unilever is leveraging the stories behind its core brands to premiumize its products.


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