Independent beauty brands are fiercely nimble and highly engaged with their consumers, which has given them power to face business difficulties during the coronavirus (COVID-19) crisis, an indie expert says.
Several independent skin care brands exhibiting at last week’s IBE NY tradeshow are targeting young consumers according to their age or life stage. There was a brand for collegiate women, one for tweens edging in on puberty, and another offering organic...
The British Beauty Council wants to overturn the dated view that beauty has no serious purpose or value and cultivate a more elevated view that celebrates widespread innovation in the sector, its CEO says.
The independent beauty movement is unstoppable. It’s no longer niche and it’s no longer negligible. Here Cosmetics Design examines all things indie—what’s trending, how conventional beauty is responding, and more.