Consumers worldwide will have very similar neural responses to fragrances, but it’s the cognitive associations of these scents that creates interesting nuances for beauty to investigate, says a leading experimental psychologist.
Non-surgical cosmetic procedures such as Botox and dermal fillers are rising in popularity, but practitioners and the wider beauty industry must be aware of the long-term impacts to body image these can create on a societal level, say researchers.
Genderless and gender fluid have risen as beauty concepts over time, but gender freedom takes things further to capture and empower the hearts and minds of every consumer identify, say leading beauty execs.
Products, categories and concepts that instil a sense of positivity and joy will hold a critical place in the future of beauty as consumers crave deeper, more meaningful engagement with the category, says Beautystreams.
Beauty and personal care products that are inclusive with neutral messaging will firmly take centre stage as the new standard in skin care and makeup, likely prompting a retail re-think in coming months, according to GlobalData.
Gender norms are morphing and masculinity ideals shifting, and beauty players must keep up and focus on confidence and holistic health – important for male consumers, says Euromonitor International.
In a sign that the major beauty corporation is keeping up with its commitment to diversity and equality, global beauty giant L’Oréal has been awarded a French prize for commitment to gender equality.
Cosmetics and personal care powerhouse, Shiseido, signs an agreement with UN Women, the UN organisation committed to achieving gender equality and empowerment, to promote gender equality in Japan.
L’Oréal has received a Grand Prize for gender diversity, picked out as a winner of the first Gender Diversity Awards to be held by Ethics & Boards and the Institut du Capitalisme Responsable (ICR).
Unilever, global consumer goods giant, has announced a new global advertising strategy that will eliminate gender stereotypes from its marketing content.
Researchers at the University of Stirling have conducted a study to determine how women react to different types of men wearing deodorant and the findings could have a bearing on more personalised deodorants.
Although there is a market in the UK for male make-up and the country has been accepting of the metrosexual trend for years, most people still think men should not wear it; and when they do it should be discreet.
Russian women want to express their aspired gender identity with fragrance tones that convey power and strength alongside femininity as they strive to excel professionally.
According to the fragrance specialists the return of oud, the enduring popularity of rose and a focus on leather notes will influence Autumn-Winter 2015/16 fragrance formulations.
UK-based brand Bulldog is set to launch its range of natural products in Australia; the first in a line of five international launches designed to offer men a wider choice of skin care products.
Male grooming has moved away from the ‘metrosexual’ tag and become much wider accepted, but brands and retailers are urged to steer clear of overtly ‘female’ brands, making branding, packaging and dedicated retail channels important to future growth according...
Fragrance ingredients used in men’s grooming have seen a healthy increase and are expected to grow further in the coming years, thanks to product launches moving beyond more classic masculine scents.
Marketers need to find a way of engaging with male consumers if they want to take advantage of the significant potential that the market presents, according to a Datamonitor report.
Male grooming has reached such heights that a new term has been
coined for the section of men that are outside of the traditional
brackets. The 'Ubersexual man' is said to be a potential goldmine
for global manufacturers...
France-based fragrance and cosmetics packaging provider Valois has
unveiled its new Evocation flacon concept at last week's Luxe Pack
exhibition in Monaco, highlighting the design's ease of use and
feel.
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