Consumers worldwide will have very similar neural responses to fragrances, but it’s the cognitive associations of these scents that creates interesting nuances for beauty to investigate, says a leading experimental psychologist.
Non-surgical cosmetic procedures such as Botox and dermal fillers are rising in popularity, but practitioners and the wider beauty industry must be aware of the long-term impacts to body image these can create on a societal level, say researchers.
Genderless and gender fluid have risen as beauty concepts over time, but gender freedom takes things further to capture and empower the hearts and minds of every consumer identify, say leading beauty execs.
Products, categories and concepts that instil a sense of positivity and joy will hold a critical place in the future of beauty as consumers crave deeper, more meaningful engagement with the category, says Beautystreams.
Beauty and personal care products that are inclusive with neutral messaging will firmly take centre stage as the new standard in skin care and makeup, likely prompting a retail re-think in coming months, according to GlobalData.
Researchers at the University of Stirling have conducted a study to determine how women react to different types of men wearing deodorant and the findings could have a bearing on more personalised deodorants.
Although there is a market in the UK for male make-up and the country has been accepting of the metrosexual trend for years, most people still think men should not wear it; and when they do it should be discreet.
Male grooming has moved away from the ‘metrosexual’ tag and become much wider accepted, but brands and retailers are urged to steer clear of overtly ‘female’ brands, making branding, packaging and dedicated retail channels important to future growth according...
Male grooming has reached such heights that a new term has been
coined for the section of men that are outside of the traditional
brackets. The 'Ubersexual man' is said to be a potential goldmine
for global manufacturers...
France-based fragrance and cosmetics packaging provider Valois has
unveiled its new Evocation flacon concept at last week's Luxe Pack
exhibition in Monaco, highlighting the design's ease of use and