Seven reveals fragrance trends for Autumn-Winter 2015/16

By Michelle Yeomans contact

- Last updated on GMT

Seven reveals fragrance trends for Autumn-Winter 2015/16

Related tags: Aroma compound, Gender

According to the fragrance specialists the return of oud, the enduring popularity of rose and a focus on leather notes will influence Autumn-Winter 2015/16 fragrance formulations.

With the global fragrance market expected to reach $15.7 (€11.7) billion by 2017, natural ingredients are driving demand and creating more opportunities for innovation.

With this in mind and based on global research, Seven’s bi-annual 'Fragrance Trends Report' reveals that all of the emerging trends embrace a more earthy, autumnal edge which is perfectly suited to the new season.  

"Fragrances will be sophisticated and sensual; drawing inspiration from traditional ingredients from around the world but in a very modern context​,” explains Miri Scott, Fragrance Insight Manager for Seven Scent.

Three key fragrance trends:

  • Oud​: returning after a short absence, this note delivers a rich, musty, woody-nutty scent to create a sultry Middle Eastern backdrop to compositions.
  • Rose​: making an appearance for the fourth consecutive A/W season, rose is distinguished by its eternal femininity and used to add powdery, fruity or woody notes to a scent.
  • Leather​: evident in both masculine and feminine fragrances, a leather note brings smoothness, warmth and even an animalistic direction.

The report also unveils Seven’s own unique interpretation of these trends with three new concepts created around distinct fragrance stories - each tailored for either a male or female audience:  

  • Nomadic Winterland​: a blend of rich, oriental, woody and spicy notes evokes a world of fairy tale fantasy and nomadic journeys.
  • Illuminated Minerals​: sheer, metallic, cool aldehydes and transparent florals create a youthful vibe and calming influence.
  • Cubic Colour​: celebrating the world of colour in a futuristic fusion of fruity florals and contrasting citrus and spicy notes.

Published twice a year, Seven’s Fragrance Trends report shares regular commercial insights and forecasts which are shaped by latest developments in the fine fragrance, fashion and design sectors.  

Related topics: Market Trends, Fragrance

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