The decision by Lush to close several of its global social media accounts last year marks part of a wider beauty movement favouring more personalised and flexible consumer engagement, says a communications expert.
Cosmetics major Lush will close all global social media accounts across Instagram, Facebook, TikTok and Snapchat this month, stating they will remain closed until the platforms provide a safer environment for users.
Despite having their own online platforms and accounts, fragrance brands are increasingly leveraging star power by using celebrities to amplify the message themselves.
As more and more consumers turn to the internet and word of mouth becomes more important, social media will play a key role in engaging the consumer, according to a new report by Mintel.
Brands using social media to connect with consumers have been urged to up their game after a new study from market analyst Mintel revealed that consumers are more likely to engage with a brand if they get something in return.
As global payment giant PayPal launches an application for the Facebook platform, beauty brands should still concentrate more on managing their representation and engaging consumers than trying to monetize social media platforms, according to a Euromonitor...
A new study released has found that cosmetic retailers Sephora and Clinique are the best in the industry when it comes to using Facebook, which has also been identified as a top tool when it comes to online commerce.
A survey from one of Kao’s skin care brands in the UK has found that barely half of the women who moisturise their face pay any attention to their bottoms in their skin care routine.
E-business marketing and management company, Stylophane, has launched a Facebook Index that tracks the most popular cosmetics brands on the social networking site.
Ingredients giant Symrise has become one of the first personal care suppliers to tap into the world of social media as a means of finding out what end users really want.
Social networking sites like Twitter, YouTube, and Facebook are all places where companies can open up a dialogue with their consumers, but according to innovation agency Maddock Douglas few cosmetics firms are taking full advantage of their marketing...
L'Oreal has joined other graduate employers by looking to Facebook
to attract talented young people to careers at the world's largest
cosmetics company.
![Beauty brands are starting to diversify communication channels with consumers, from texts and calls to online in-app chats, opening up great opportunities to acquire consensual first-party data [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/lush-closing-instagram-facebook-tiktok-snapchat-accounts-part-of-wider-beauty-communication-shift-says-expert/13132143-1-eng-GB/Lush-closing-Instagram-Facebook-TikTok-Snapchat-accounts-part-of-wider-beauty-communication-shift-says-expert.jpg)
![Lush is closing all global social media accounts across Instagram, Facebook, TikTok and Snapchat and will instead invest in 'better communication channels elsewhere' [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/lush-to-close-instagram-facebook-tiktok-and-snapchat-global-accounts-for-user-safety/13036150-1-eng-GB/Lush-to-close-Instagram-Facebook-TikTok-and-Snapchat-global-accounts-for-user-safety.jpg)
