We spoke to Symrise’s Director of Microbiology Research, Steffen Nordzieke, about the company's latest research in the microbiome of underarm sweat, which he unveiled at last week’s IFSCC conference in Barcelona.
Research on alternative actives for deodorants and antiperspirants is building, but efficacy testing is limiting advances and most successes in the category remain based on ingredients introduced more than 50 years ago, say researchers.
International beauty major Coty has developed an active antiperspirant formula that offers a long-lasting fragrance after application using a blend of lotus flower extracts.
Big Brand Talks – In Conversation with Today’s Beauty Leaders
Unilever wants to continue to plug consumer needs in deodorants and antiperspirants and hopes to deliver its next big breakthrough technology by 2030, says the company’s R&D head of personal care.
Mio Skincare has developed its first underarm balm using a blend of natural plant-based ingredients it says tap into rising consumer needs and expectations in the deodorant space.
Sustainable indie deo brand Wild Cosmetics has secured a flurry of major retail listings in the UK – a move it says will help refills reach new consumers and widen sustainability awareness and engagement.
Personal care major Unilever has developed an antiperspirant formula without traditional metal-based actives like aluminium, offering an active alternative thanks to a blend of film forming polymers, solvents and plasticizers.
The compound 2-butyloctanol shows potential prebiotic activity by promoting skin friendly bacteria in human armpits, while also inhibiting the growth of odor-causing bacteria, says a new study from Colgate-Palmolive.
Personal care major Colgate-Palmolive has developed an antiperspirant formula containing cannabidiol (CBD) that it says works as an anti-irritant on the skin.
UK startup Fussy has developed a line of refillable plant-based deodorants packed in modern, durable containers that aim to create fresh appeal in bathroom sustainability, its founders say.
Beiersdorf-owned Nivea remains the most chosen beauty and personal care brand in Europe and the only one purchased by over 50% of households – an impressive feat for any global brand, says Kantar.
Netherlands-based startup nuud has raised funds on Kickstarter to launch a screw-on applicator for its natural deodorant tubes – a move its founder says should widen product appeal.
Nivea is making efforts to move ahead of competitors within the antiperspirant and deodorant category within India, with a new marketing campaign which centres on the hashtag #BanBodyOdour.
Unilever has had a telling off from the Advertising Standards Authority after rival Beiersdorf claimed that advertising for its Sure antiperspirant made claims that it was more superior to the German firm’s Nivea deodorant.
A recent settlement between the District Attorney’s Office in Orange County and Unilever has seen the consumer goods giant shell out over $770,000 for the ‘deceptive’ packaging of products.
Colgate-Palmolive has been plunged into deep advertising water after deodorant rival Unilever complained to the Advertising Standards Authority that adverts for its new Sanex Bioresponse antiperspirants made misleading claims.
The personal care trade association Cosmetics Europe has welcomed the Commission's independent Scientific Committee on Consumer Safety (SCCS) draft Opinion on the safety of aluminium in cosmetic products.
'Quillaja saponaria', an active extracted from the soapbark tree, has until now, been mainly sourced for use in the food industry. Here, Cosmetics Design speaks with Luigi Rigano, consultant at Pera Ingredients, about how this unusual extract...
Procter & Gamble has sold its Sure deodorant brand to the
privately held Innovative Brands LLC for an undisclosed sum, as it
continues to concentrate on its two gender-specific deodorant
brands Old Spice for men and Secrets for...
After two years of falling deodorant sales, it appears Americans
have been won back to deodorant by a sex-infused marketing campaign
by leading global brand Axe.
Following another scientific study that alleges links between
aluminum salts in deodorants and breast cancer, the Cosmetic,
Toiletry and Perfumery Association (CTFA) has aired its concern
that the findings might cause unnecessary...
![According to the review, many 'fundamental questions' remain unanswered in the field of efficacy testing for active ingredient alternatives [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/deodorant-antiperspirant-innovation-still-based-on-50-year-old-active-ingredients-finds-review/16248469-1-eng-GB/Deodorant-antiperspirant-innovation-still-based-on-50-year-old-active-ingredients-finds-review.jpg)
![The formula contains a blended lotus extract that also offers active properties [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/20/coty-files-patent-on-antiperspirant-with-long-lasting-fragrance-using-lotus-blend-from-provital/16183967-1-eng-GB/Coty-files-patent-on-antiperspirant-with-long-lasting-fragrance-using-lotus-blend-from-Provital.jpg)
![Unilever's R&D teams are looking to take existing 72-hour sweat and odour protection to new heights [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/unilever-eyes-deodorant-breakthrough-for-2030-after-patented-72-hour-antiperspirant-rollout/15841217-1-eng-GB/Unilever-eyes-deodorant-breakthrough-for-2030-after-patented-72-hour-antiperspirant-rollout.jpg)
![Mio Skincare's Pit Proof deodorant is 100% natural, made using a blend of plant oils, extracts and minerals [Image: Mio Skincare]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/25/mio-skincare-launches-pit-proof-deodorant-to-plug-natural-beauty-consumer-demands/15711171-1-eng-GB/Mio-Skincare-launches-Pit-Proof-deodorant-to-plug-natural-beauty-consumer-demands.jpg)
![Wild recently secured listings in Sainsbury's, Boots, Selfridges and Waitrose - important retail expansions that will help reach 'new audiences', its founder says [Image: Wild Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/01/07/natural-sustainable-deodorant-brand-wild-wants-refills-to-be-mass-market/13136925-1-eng-GB/Natural-sustainable-deodorant-brand-Wild-wants-refills-to-be-mass-market.jpg)
![Unilever says the compositions are ideal for aerosol antiperspirants designed for the underarms, but can also be incorporated into stick or gel roll-on products [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/24/unilever-files-patents-on-metal-free-antiperspirant-blends-for-better-efficacy/13039518-1-eng-GB/Unilever-files-patents-on-metal-free-antiperspirant-blends-for-better-efficacy.jpg)
![The personal care major says the antiperspirant formulas have demonstrated anti-irritation skin benefits when used in multiple forms, including roll-on, stick and spray [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/colgate-patents-cbd-antiperspirant-deodorants-skin-care-and-hair-care-formulas-for-anti-irritant-properties/12555126-1-eng-GB/Colgate-patents-CBD-antiperspirant-deodorants-skin-care-and-hair-care-formulas-for-anti-irritant-properties.jpg)
