Consumer Business Segment

Nivea helps boost Beiersdorf 2015 revenue

Nivea helps boost Beiersdorf 2015 revenue

By Andrew MCDOUGALL

Despite slower demand, an increase in prices and the amount of male customers has helped bolster sales for the Nivea brand, which has helped boost Beiersdorf’s overall 2015 revenue figures.

Beiersdorf cosmetics sales were steady in 2013

Beiersdorf cosmetics sales were steady in 2013

By Simon Pitman

The Germany-based Nivea brand owner says that sales in its consumer business segment were steady during 2013, with preliminary results showing that nominal sales were up 1.1%.

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