If the beauty industry wants to create real change it needs to shift how it defines its moving parts, and thinking of beauty consumers as beauty citizens could be the first step, says the chair of the B Corp Beauty Coalition supervisory board.
Consumers have wide and varied perceptions around skin glow that differ according to country, spurring promise for industry to consider market positioning and claims more carefully, according to Swedish cosmetics firm Oriflame.
This week the multinational consumer goods company completed the deal to acquire Schmidt’s Naturals—a deal that was first announced just weeks ago and advances Unilever’s position in the clean, green, and natural beauty business.
Here, Cosmetics Design catches up with Dr. Fred Zulli, managing director of Mibelle Biochemistry, to find out how the Switzerland-based biotechnology ingredients provider is planning on increasing its footprint in the vast market.
Innovative technologies and products have revolutionised the hair straightening category and made it one of the most dynamic hair care categories, driven by demand for hair control and lifestyle changes.
Market research firm Kline has announced it will team up with Enchanted Life, a new e-commerce beauty site aimed at America’s multicultural community, to build up market insight into the strengthening consumer segment.
Despite luxury brands previously shying away from digital platforms due to the sensorial factor being imperative for consumers, experts say there is a way to command these platforms without compromising what the consumer needs.
Sircle Advertising has announced the pending launch of its new website, SircleSamples.com, which is set to initiate a relatively young concept of digital sample marketing that operates entirely online.
The ModulArt dispensing system by German based packaging
manufacturers Pfeiffer looks set to innovate many cosmetic ranges
with its design that targets the on the go consumer - a fast
growing trend within the industry.