Croda pledges to help customers go green

The guide aims to help formulators through its range of natural and eco-friendly ingredients, explaining in detail about their origins and environmental foot-print.

To this end Croda says the guide highlights the fact that many of its ingredients are sustainably sourced, a factor that is growing increasingly important as consumers mount pressure for the availability of personal care products that are of ethical origins.

Green guide goes step further​

Indeed Croda claims that its Green Guide goes one step further, by providing indepth details outlining the way in which its ingredients have a minimal impact on the environment as well as highlighting awareness of social and ethical responsibilities.

The company says that the guide aims to make up for the fact that to date the industry still has no comprehensive list of criteria to define what exactly ‘green’ or ‘natural’ is.

To overcome this challenge the guide highlights key ‘natural’, ‘organic and ‘eco-labelling’ standards that have been adopted as industry standards as a means of giving its customers the chance to make better informed decisions for an increasingly sophisticated and knowledgeable consumer base.

Guide available online​

Croda says that existing and prospective customers can pick up a copy of its Green Guide, either by requesting it from the company’s website or by getting in direct contact with its UK-based Product Enquiries division.

Huge and continued growth in the naturals and organics personal care category has led many consumers to question just what is the definition of a natural or organic product.

What has incensed many consumers is the fact that some personal care companies have tried to jump on the 'band wagon' by marketing products as ‘green’ or ‘natural’, when an analysis of their formulation might suggest that they are anything but.

Consumer is king​

In response, it has been consumer pressure on personal care players to be more accountable that has triggered the industry to reshape itself.

Other ingredients players have also followed suit, with Germany-based Cognis stipulating that green ingredients are now an increasingly important part of its portfolio.

To this end, in recent months 30 of its ingredients have been awarded natural certification status from the Association of German Industries and Trading firms (BDIH).