Many scent marketers will claim that smells trigger 75% of our daily emotions, as the olfactory nerve is directly linked to the amygdala, the area of the brain that processes emotion. We spoke to experts to explore what’s happening in the realm of functional...
Spanish luxury beauty and perfume major Puig has carved its business into three divisions, creating a new Derma unit as part of plans to re-spark growth following a tough 2020 disrupted by COVID-19.
UK cosmetics brand Charlotte Tilbury has deployed Google Cloud’s business intelligence and analytics platform Looker to accelerate omnichannel growth and support consumer-led innovation.
A compilation of CosmeticsDesign-Europe’s most-read news from June 2020 shows significant interest in big brand innovation, including L’Oréal’s paper tube roll out and Coty’s perfume patent, as well as high engagement on M&A news and brand ranking...
Spanish fashion and fragrance firm Puig will acquire a majority stake in Charlotte Tilbury – an interesting move given rumoured competition from Unilever, though one that makes a lot of sense given company strategies, according to market experts.
