Beiersdorf Ag

In 2023, Nivea enjoyed a record-breaking year for Beiersdorf, while its derma brands Eucerin & Aquaphor also saw strong sales

Beiersdorf CEO on record-breaking 2023 sales

By Kirsty Doolan

Nivea saw record-breaking sales in 2023, which offset the disappointing performances for La Prairie and Chantecaille. The CEO shared his action plan to boost these luxury brands.

Beiersdorf: sales up at the Nivea manufacturer

Beiersdorf: sales up at the Nivea manufacturer

By Lucy Whitehouse

Beiersdorf has poster ‘better than expected’ sales for 2016, with organic sales growing by 3.2% across the Group, particularly boosted by brands like Nivea, Eucerin and La Prairie in its Consumer division.


Follow us


View more



Beauty 4.0 Podcast

Featured Suppliers