Beauty Brands

EU beauty brands avoid Amazon at your peril!

EU beauty brands avoid Amazon at your peril!

By Andrew MCDOUGALL

Beauty brands in the EU are missing a trick if they avoid using online marketplace Amazon as digital agency L2 says that working with the e-tailer benefits brands by giving them more control over distribution, as well as heightened search visibility and...

E-commerce opportunities need to be taken in Germany

E-commerce opportunities need to be taken in Germany

By Andrew MCDOUGALL

German consumers may spend more on cosmetics than any neighbouring market in Europe but there is still a huge gap in the market for beauty firms to sell through digital channels, as e-commerce remains low.

Vbloggers stronger than beauty brands?

Vbloggers stronger than beauty brands?

By Lucy Whitehouse

With a recent report by marketing and advertising software company Pixability revealing that cosmetics brands are losing out in the digital marketing space to the ever-growing influence of beauty video bloggers, the true value of non-professional product...

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