How to make it big in premium beauty: report from Imogen Matthews Associates

By Lucy Whitehouse contact

- Last updated on GMT

How to make it big in premium beauty: report from Imogen Matthews Associates

Related tags: Beauty brands

The market insight firm has released a report on the premium makeup segment, offering a ‘how-to’ guide for beauty players looking to make it big in prestige beauty.

IM Associates’ report is designed to give growing beauty brands the tools needed to make a success of premium makeup offerings, says the firm, whatever the stage of their development.

With a focus on the UK, It rounds up the most important market trends that are shaping the industry along with relevant case studies and penetrating expert analysis to help industry professionals discover where the real opportunities exist.

Key elements of the report

According to the firm, the following are some of the key insights offered in the report:

  • What is omnichannel and why it’s important

  • The smartest strategies being implemented by beauty brands and retailers

  • How to put your customers at the heart of your omnichannel strategy

  • What lies in the future for omnichannel

  • Case studies from beauty’s best brands

  • Exclusive research into consumer’s digital habits

  • Recommendations for implementing your omnichannel strategy including the most common mistakes and how to avoid them

“Despite the potential rewards it promises, we recognise that the move towards an omnichannel approach is perhaps the most significant challenge facing premium brands​,” says IM Associates.

Drawing on Imogen’s deep knowledge of the industry, our partner Pegasus PR’s award-winning work with beauty brands and real-life case studies from some of the world’s foremost beauty brands, this report has been designed to help you make the most of the opportunity omnichannel presents​.”

The Make it Big in Premium Make-Up​ report was released on Monday, and for this week only, this week the insights are available for at a reduced rate.

IM Associates says it is offering a 20% saving on the £379 report, along with the firm’s ‘The Omnichannel Report’. (worth £549) for free. (purchase details will be published on the website on Monday 15th January).

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