TikTok has expanded its partnership with Shopify across Europe, giving beauty brands direct access to run and manage social media ad campaigns via the e-commerce platform – a move that will create buzz amongst a highly engaged and diverse mass of beauty...
Born This Way pop icon Lady Gaga will launch Haus Laboratories exclusively on Amazon next month, a move that has generated considerable buzz in the beauty world. So, is this e-commerce strategy a smart one to follow?
Kantar Worldpanel Brand Footprint 2019 - A Deeper Look
Colgate, Lifebuoy and Dove are the most chosen beauty and personal care brands in the world, but Nivea steals the top spot in Europe, according to Kantar Worldpanel’s 2019 Brand Footprint.
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