The beauty industry has an important role to play in empowering women worldwide aged 40+ and must move away from ageist language to better reflect the maturing confidence felt amongst this cohort, says Avon’s global VP of marketing.
Women globally now prioritise looking healthy over looking young and the majority say their confidence is improving with age, highlighting the need to shift beauty narratives around ageing, say Avon execs.
The ongoing COVID-19 pandemic has shaped and accelerated consumer priorities in beauty, and self-care, skin nourishment and playful colour have gained ground as key movements industry must consider, says Avon’s global trend forecaster.
A round-up of CosmeticsDesign-Europe’s most-read news from July 2021 shows interest in Avon predicting the end of ‘anti-ageing’, Firmenich’s AI-powered digital tool to develop scents, and Sephora’s acquisition of Feelunique and deal with Zalando.
High-resolution 2D facial imaging is a powerful tool when integrated into clinical trials or product development projects, particularly when working to cater to diverse skin types and tones, says Lisa DiNatale, senior manager for clinical efficacy and...
In a blog item posted online this past Sunday, Sandra Cosma, the beauty maker’s Manager of Future Innovation, announced plans to expand Avon’s new vegan Distillery collection to include a product formulated with CBD.
Natura & Co has finalised its Avon acquisition, creating a global pure-play beauty giant and direct-to-consumer leader – a mega-business it wants to use to fight the climate crisis, champion cruelty-free, female empowerment and local communities.
The social-selling beauty company took its popular paper brochure digital in 2018, introduced a mobile-first training solution for Avon representatives in May, and is now working with Fuse to create a digital education and communications platform for...
Avon continues to fight against seemingly never-ending challenges that have battered the company’s stock market performance. Just in the month of September share prices plummeted more than 37%, leading experts to question the possibility of outside investment.
The big news last week was a fictional private equity company that filed an SEC document claiming it was about to buy up struggling Avon Products. But what few people expected was positive repercussions.
It was another big year for the European cosmetics industry with issues such as; what constitutes as natural and organic ingredients, animal testing practices, and nanotechnoloy in sunscreens amongst others, put under the spotlight. Here, we take a look...
As a result of its Sustainable Trust guidelines becoming more stringent, the Co-operative Asset Management Group has sold its entire holdings of Avon shares, as it says its policy conflicts with the recent revelation that Avon tests its cosmetics on animals.
Leading direct selling leader Avon has partnered with French
fashion designer Christian Lacroix to produce two fragrances for
men and women in a bid to expand its presence in the premium
In line with market expectations, global direct sales leader Avon
says that its Strategic Sourcing Initiative is on course to bring
about savings of $400m (€305m) during the course of the next few
In an-depth look at the purchasing habits of women a bi-annual
survey from Avon reveals some interesting contrasts from
country-to-country, but with girls in the 14-24 age bracket stating
that they are already worried about signs...
RPC Cresstale is producing a new range of packaging for Avon's
European cosmetic lines aimed at making products more eye-catching.
To achieve this a range of compacts has been produced using a
Avon is cutting back on non-cosmetics lines such as jewellery and
toys and concentrating on its international markets in an effort to
stem the effects of a slow US market, which the company forecasts
will not pick up during the course...
International beauty firm Avon, has announced it is to launch a
number of cosmetics products marketed exclusively at the male
market - marking a break in a 118 year tradition for the company.
Tom Armitage reports.
Sometimes not following market trends and competitors, but sticking
to your own business and marketing strategy may be the best way to
succeed. One of the best examples of this is Avon, the sixth
largest global beauty company, which...