Global beauty business Avon is betting on bricks-and-mortar retail as it reveals plans to open new ‘mini beauty boutiques" in the UK to support its traditional sales model.
The beauty industry has an important role to play in empowering women worldwide aged 40+ and must move away from ageist language to better reflect the maturing confidence felt amongst this cohort, says Avon’s global VP of marketing.
Women globally now prioritise looking healthy over looking young and the majority say their confidence is improving with age, highlighting the need to shift beauty narratives around ageing, say Avon execs.
Global beauty major Avon will continue to invest in scientific proof and clinical trial data and work hard to react to fast-evolving consumer trends as it edges forward with NPD in 2022, says an exec.
The ongoing COVID-19 pandemic has shaped and accelerated consumer priorities in beauty, and self-care, skin nourishment and playful colour have gained ground as key movements industry must consider, says Avon’s global trend forecaster.
A round-up of CosmeticsDesign-Europe’s most-read news from July 2021 shows interest in Avon predicting the end of ‘anti-ageing’, Firmenich’s AI-powered digital tool to develop scents, and Sephora’s acquisition of Feelunique and deal with Zalando.
Beauty brands and consumers are shifting away from the notion of ‘anti-ageing’, instead seeking out products that address specific skin care needs, says the head of skin care and innovation at Avon.
Listen to Beauty 4.0 - A Podcast by CosmeticsDesign-Europe
High-resolution 2D facial imaging is a powerful tool when integrated into clinical trials or product development projects, particularly when working to cater to diverse skin types and tones, says Lisa DiNatale, senior manager for clinical efficacy and...
The multinational beauty maker has been previewing the Adapt Sync product line since 2019; and now Avon has published a study on what women worldwide know and how they think about menopause.
In a blog item posted online this past Sunday, Sandra Cosma, the beauty maker’s Manager of Future Innovation, announced plans to expand Avon’s new vegan Distillery collection to include a product formulated with CBD.
Natura & Co has finalised its Avon acquisition, creating a global pure-play beauty giant and direct-to-consumer leader – a mega-business it wants to use to fight the climate crisis, champion cruelty-free, female empowerment and local communities.
The social-selling beauty company took its popular paper brochure digital in 2018, introduced a mobile-first training solution for Avon representatives in May, and is now working with Fuse to create a digital education and communications platform for...
Avon UK has launched its first vegan and eco-friendly skin care line ‘Distillery’ following several years of scientific research and will soon roll out the offering globally, adding make-up next year.
The global beauty player teamed up with tech and product design firm Cambridge Design Partnership to develop smart packaging for a new anti-ageing product.
Workers at an Avon manufacturing facility situated near Istanbul in Turkey have been protesting against alleged discrimination in pay for different types of employees.
Avon stock prices soared by as much as 17% yesterday as rumors circulated that Oprah Winfrey wanted to invest in the cosmetics giant – a story that has proved to be a hoax.
Avon continues to fight against seemingly never-ending challenges that have battered the company’s stock market performance. Just in the month of September share prices plummeted more than 37%, leading experts to question the possibility of outside investment.
The big news last week was a fictional private equity company that filed an SEC document claiming it was about to buy up struggling Avon Products. But what few people expected was positive repercussions.
Avon Canada has announced that it will eliminate most of the jobs at its distribution center in Pointe-Claire, Quebec, as part of its plans to reduce costs and remain competitive.
Avon Products has made progress in its turnaround bid by posting third quarter net income attributable to the company of $91.4 million, versus a loss of $5.5 million a year earlier.
It was another big year for the European cosmetics industry with issues such as; what constitutes as natural and organic ingredients, animal testing practices, and nanotechnoloy in sunscreens amongst others, put under the spotlight. Here, we take a look...
As a result of its Sustainable Trust guidelines becoming more stringent, the Co-operative Asset Management Group has sold its entire holdings of Avon shares, as it says its policy conflicts with the recent revelation that Avon tests its cosmetics on animals.
Avon's ongoing restructuring program has led to the loss of 184
jobs in Northamptonshire, UK, as the company continues to trim its
operations worldwide to increase profitability.
Avon takes a new direction with healthcare foods in China, Swiss
Arabian Perfumes Group announces expansion plans in the Gulf and
Ineke perfume expands European distribution.
Global cosmetics company Avon has incurred criticism from the UK's
Advertising Standards Agency regarding its Astonishing Lengths
Mascara catalogue advertising.
Leading direct selling leader Avon has partnered with French
fashion designer Christian Lacroix to produce two fragrances for
men and women in a bid to expand its presence in the premium
fragrance market.
In line with market expectations, global direct sales leader Avon
says that its Strategic Sourcing Initiative is on course to bring
about savings of $400m (€305m) during the course of the next few
years.
The investment world showed its disappointment in Avon's recently
announced quarterly results with a flurry of market activity that
saw the company's share price fall by more than five dollars.
Avon has reported a 67 per cent drop in its first quarter net
income as restructuring charges aimed at reinvigorating sales hit
the company's bottom line.
Avon has confirmed that it will fire 1,300 staff by the end of this
year as part of the comprehensive restructuring program it
announced in November last year.
As Avon continues to make major cut backs, analysts and market
experts are being won over as the company's position starts to look
stronger following a difficult two year period.
In an-depth look at the purchasing habits of women a bi-annual
survey from Avon reveals some interesting contrasts from
country-to-country, but with girls in the 14-24 age bracket stating
that they are already worried about signs...
RPC Cresstale is producing a new range of packaging for Avon's
European cosmetic lines aimed at making products more eye-catching.
To achieve this a range of compacts has been produced using a
specially-developed multi-coloured...
Avon is cutting back on non-cosmetics lines such as jewellery and
toys and concentrating on its international markets in an effort to
stem the effects of a slow US market, which the company forecasts
will not pick up during the course...
International beauty firm Avon, has announced it is to launch a
number of cosmetics products marketed exclusively at the male
market - marking a break in a 118 year tradition for the company.
Tom Armitage reports.
Sometimes not following market trends and competitors, but sticking
to your own business and marketing strategy may be the best way to
succeed. One of the best examples of this is Avon, the sixth
largest global beauty company, which...
![Women aged 40+ say they have more confidence and better self-esteem than when they were younger, and beauty needs to find its place in this, according to Avon [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/11/02/avon-power-of-ageing-campaign-highlights-female-empowerment-for-women-aged-40/15907655-1-eng-GB/Avon-Power-of-Ageing-campaign-highlights-female-empowerment-for-women-aged-40.jpg)
![Almost three-quarters (72%) of women worldwide are now focused on looking healthy rather than young after the pandemic [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/avon-power-in-ageing-report-finds-women-want-to-look-healthy-not-young/15637269-1-eng-GB/Avon-Power-In-Ageing-report-finds-women-want-to-look-healthy-not-young.jpg)
![Avon will continue to pivot R&D efforts on science and consumer needs - an important blend to plug today's beauty opportunities [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/avon-to-prioritise-science-and-consumer-research-for-2022-beauty-npd/13098482-1-eng-GB/Avon-to-prioritise-science-and-consumer-research-for-2022-beauty-NPD.jpg)
![The ongoing COVID-19 pandemic has accelerated many mass beauty movements, including the increased focus on self-care, skin health and joy in colour cosmetics [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/15/avon-global-trends-highlight-beauty-as-therapy-skin-health-and-return-of-colour-key-for-2022-and-beyond/13096701-1-eng-GB/Avon-global-trends-highlight-beauty-as-therapy-skin-health-and-return-of-colour-key-for-2022-and-beyond.jpg)
![Consumers and industry instead will shift the conversation towards very specific skin benefits, some associated with ageing but others not [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/07/28/anti-ageing-skin-care-to-lose-traction-as-consumers-seek-skin-health-benefits-says-avon/12687008-1-eng-GB/Anti-ageing-skin-care-to-lose-traction-as-consumers-seek-skin-health-benefits-says-Avon.jpg)
