Jan Zijderveld, coming from Unilever, will take up the role effective immediately, and will also serve on the board of directors.
Zijderveld has so far had a 30 year career at Unilever, living and working in seven countries across three continents, and most recently served as a member of the consumer goods giant’s Executive Committee and president of its European business.
"On behalf of the Board of Directors, we are delighted to welcome Jan to Avon, who we unanimously appointed from a very strong list of seasoned global executives," said Chan Galbato, Chairman of the Board of Directors of Avon.
"With his 30-year track record as a proven global leader, Jan has driven profitable growth in large, multi-channel, complex consumer businesses across emerging, developing and developed markets."
Heading up Avon
The challenge of taking on the Avon CEO is one Zijderveld, says he is ready for.
"I am thrilled to be joining Avon at such an important chapter in the Company's turnaround. I strongly believe in the opportunity and relevance of direct selling for today's representatives and consumers,” he confirms.
“Avon is an iconic brand with an incredible global footprint as the world's leading direct selling beauty company, operating in the attractive and growing beauty category.
"With a dramatically changing consumer and competitor landscape, business as usual is not an option. Alongside continuing significant operational improvements in the near term, we will take a fresh look at the business, and deliver Avon's next chapter with a sense of urgency.
I am looking forward to working with Avon's talented global team, while continuing to drive compelling opportunities for our six million representatives to do business with us."
As President of Europe, Zijderveld was responsible for Unilever's largest operating business, encompassing 34 countries and 25,000 employees.
Avon states that under Zijderveld’s leadership, the European business stabilized and returned to growth and improved profitability following several years of decline and during significantly challenging market conditions.