Augmented Reality

Estée Lauder ventures into chatbots

Estée Lauder ventures into chatbots

By Lucy Whitehouse

Estée Lauder has launched a chatbox that will build its augmented reality beauty offering, allowing users to search, virtually try and then purchase lipsticks, all directly through Facebook Messenger.

Spotlight

According to fashion and beauty trend forecaster WGSN, skin care has become COVID-19's 'bright spot' with clear opportunities in concentrated active formulas, sleep-time care and underarm product innovation [Getty Images] Skin care future? Underarm NPD, pre-bed rituals and hero concentrates Industry needs to look at how it gives back to nature and biodiversity as it works towards full circularity [Getty Images] Natura &Co: Environmental and social impact ‘the next chapter’ for cosmetics The OECD guideline outlines defined approaches for skin sensitisation assessment using in silico (computer simulation) methods and wider application under REACH will advance use of non-animal test methods, according to ECHA [Getty Images] ‘Important milestone’: ECHA publishes advice on applying OECD non-animal skin sensitisation assessments under REACH [Getty Images] WATCH – 15 Global beauty trends 2022: Key cosmetic insights from CosmeticsDesign editors Gen Z and Millennial Snapchat users in particular are engaging heavily with what the camera tool can offer in the app [Getty Images] Snap Inc: ‘Beauty seekers’ use our app as a virtual mirror 30+ times per day By 2026, the global health, beauty and personal care category is set to be worth €1.14 trillion with online sales worth €305.2 billion [Getty Images] Beautiful bounce back? Online to fuel 50% of global health and beauty sales growth by 2026 Decades of scientific work has advanced capabilities of in vitro safety assessment of chemicals, but these methods can't be used to their full potential because regulatory frameworks still need to catch up [Getty Images] The future of animal-free chemical testing? There’s a ‘big frustration’ in the scientific community, say Unilever execs Global green beauty trends spotlight environmental claims, local sourcing and blockchain transparency World beauty’s green agenda: Environmental claims, blockchain transparency and local sourcing Interest and monthly purchases of beauty and cosmetic products amongst men has risen over the past three years, peaking in early 2020 during COVID-19 lockdowns [Getty Images] Groom boom: Beauty and cosmetics ‘fastest-growing interest’ amongst male consumers globally – GWI Consumers are in-store but on their phones at the same time, opening up key opportunities for brand-driven experiences and unified commerce [Getty Images] Retail expert: Unified commerce, data connectivity and the metaverse to be future for beauty Procter & Gamble has filed a patent for a hairbrush or comb that uses sensors to analyse the overall condition during grooming, feeding that back to consumers [Getty Images] P&G files patent on ‘smart’ hair grooming device

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