Augmented Reality

Google: YouTube’s AR Beauty Try-On a ‘powerful tool’ for cosmetics industry

01-Nov-2019 By Kacey Culliney

YouTube’s augmented reality (AR) try-on tool is a powerful way for the beauty industry to tell richer, more engaging stories and better connect with consumers, says Google’s head of product commercialisation.

Revieve CEO: Digital customer experience to ‘dominate and determine’ beauty success

23-Oct-2019 By Kacey Culliney

Finnish beauty tech firm Revieve has opened a development hub in Spain to speed up advances in digital customer experience tools – something that will determine success for retailers and brands in the coming years, its CEO says.

Dreaming up Beauty 4.0: Think readable face masks, smart mirrors and digital packaging

17-Oct-2019 By Kacey Culliney

The beauty tech race is on, with artificial intelligence, augmented reality, big data and mobile apps becoming part and parcel of everyday business. But what exactly might the future look like?

The beauty 4.0 race: ‘Big players in Europe have indexed more on technology’, says expert

11-Oct-2019 By Kacey Culliney

European beauty brands are heavily invested in technology, ahead of their US counterparts, putting the sector in good stead to ‘close the loop’ and develop highly-personalised products, an Accenture executive says.

L'Oréal CEO: ‘E-commerce for us is on fire’

20-Aug-2019 By Kacey Culliney

E-commerce now represents 13.2% of L'Oréal’s total turnover and tech developments will only drive this further, says company chairman and CEO.

Feature

Industry spotlight: are chatbots really worth it for beauty retail, marketing and engagement?

26-Jan-2018 By Lucy Whitehouse

With ever increasing updates and launches by major players in the area of augmented reality marketing and retail, we shine a spotlight one of the major digital elements being used by beauty brands: chatbots.

ModiFace celebrates augmented reality beauty app award win

14-Dec-2017 By Lucy Whitehouse

The digital beauty tech player is also celebrating having boosted conversions by 100% for Clinique, Estee Lauder, and other brands in 2017.

Estée Lauder ventures into chatbots

18-Jul-2017 By Lucy Whitehouse

Estée Lauder has launched a chatbox that will build its augmented reality beauty offering, allowing users to search, virtually try and then purchase lipsticks, all directly through Facebook Messenger.

Benefit ‘first-to-market’ with digital brows via augmented reality

13-Jul-2017 By Lucy Whitehouse

Beauty brand benefit has stepped up its augmented reality offering in a new partnership with global cosmetics app developer Meitu.

Meitu launches augmented reality beauty to its app with Clinque, Bobbie Brown, YSL and more

27-Jun-2017 By Lucy Whitehouse

MakeupPlus, an augmented reality cosmetics app, has just launched a new ‘Counter’ function, bringing in major name beauty brands.

New universal software for beauty smart mirrors launches

12-Jan-2017 By Lucy Whitehouse

ModiFace, a leader when it comes to smart mirror technology, has announced the launch of a new software platform for universal use.

Urban Decay’s on top of the digital game with ‘tinder style’ lipstick app

26-Jul-2016 By Michelle Yeomans

Urban Decay is leading the way in the beauty digital perks game, having recently created a ‘Tinder-style’ app that allows consumers to try on shades of its’ new ‘Vice Lipstick’ line while on the go.

L’Oréal and Image Metrics sign new exclusive license agreement to further develop make-up app

10-Mar-2016 By Andrew MCDOUGALL

The French company’s L’Oréal Paris brand builds on its two-year relationship with digital firm Image Metrics with a new license agreement relating to the Makeup Genius augmented reality app, with plans to explore new opportunities and further connect...