International beauty major Coty has developed a system that enables dynamic and more representative digital colour adjustments for virtual makeup try-ons, either via video stream or augmented reality (AR).
Big Brand Talks - In Conversation with Today's Beauty Leaders
Beauty has plenty of opportunities to employ cutting-edge technologies to improve consumer services and supply chains, but these innovations can also simplify very large data sets and manage complexities across businesses, says the marketing head of L’Oréal...
YouTube’s augmented reality (AR) try-on tool is a powerful way for the beauty industry to tell richer, more engaging stories and better connect with consumers, says Google’s head of product commercialisation.
Finnish beauty tech firm Revieve has opened a development hub in Spain to speed up advances in digital customer experience tools – something that will determine success for retailers and brands in the coming years, its CEO says.
The beauty tech race is on, with artificial intelligence, augmented reality, big data and mobile apps becoming part and parcel of everyday business. But what exactly might the future look like?
European beauty brands are heavily invested in technology, ahead of their US counterparts, putting the sector in good stead to ‘close the loop’ and develop highly-personalised products, an Accenture executive says.
With ever increasing updates and launches by major players in the area of augmented reality marketing and retail, we shine a spotlight one of the major digital elements being used by beauty brands: chatbots.
Estée Lauder has launched a chatbox that will build its augmented reality beauty offering, allowing users to search, virtually try and then purchase lipsticks, all directly through Facebook Messenger.
Urban Decay is leading the way in the beauty digital perks game, having recently created a ‘Tinder-style’ app that allows consumers to try on shades of its’ new ‘Vice Lipstick’ line while on the go.
The French company’s L’Oréal Paris brand builds on its two-year relationship with digital firm Image Metrics with a new license agreement relating to the Makeup Genius augmented reality app, with plans to explore new opportunities and further connect...
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![Downstream users of chemicals, including beauty and personal care manufacturers, will start to face challenges if the chemical toolbox shrinks and a zero-tolerance approach is taken on non-compliance [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/15/european-green-deal-chemicals-strategy-for-sustainability-beauty-and-cosmetics-impact-significant/13097923-1-eng-GB/European-Green-Deal-Chemicals-Strategy-for-Sustainability-beauty-and-cosmetics-impact-significant.jpg)
![Collaboration and partnerships will be needed throughout the entire supply chain for beauty to truly transform into circular business models moving forward [Image: Albéa Group]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/14/circular-beauty-must-be-priority-for-entire-supply-chain-says-albea-group-ceo/13314379-1-eng-GB/Circular-beauty-must-be-priority-for-entire-supply-chain-says-Albea-Group-CEO.jpg)
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![Colgate-Palmolive says fatty acid salts can improve the stability of a range of formulations, including toothpastes, gels and tooth varnishes [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/15/colgate-palmolive-patents-oral-care-formulas-with-fatty-acid-salts-for-improved-stability/13322668-1-eng-GB/Colgate-Palmolive-patents-oral-care-formulas-with-fatty-acid-salts-for-improved-stability.jpg)
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