Adenosine Triphosphate

Nouveau Beauty questioned over misleading marketing claims, by ASA

Nouveau Beauty questioned over misleading marketing claims, by ASA

By Andrew MCDOUGALL

Marketing claims are scrutinised heavily in the cosmetics industry these days and cosmetics firm Nouveau Beauty is the latest to find itself on the receiving end of a telling off by a UK advertising watchdog after it was deemed to be making misleading...

Bio-fractions of peas, rice and yeast all hold anti-ageing capabilities

Bio-fractions of peas, rice and yeast all hold anti-ageing capabilities

By Andrew McDougall

Science is always exploring new ways to stem the tide of visible ageing, and the industry is always open to developing the next generation of alternative ingredients, which has led industry experts to explore the properties of bio-fractions of pea, rice-bran...

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