Aptar's new beauty tool 'Serumony', is said to deliver delicate skin care formulas, beauty elixirs, and even the likes of radiance-boosting serums to the skin in a new way by combining surgical precision with inspiration from cult make-up...
French communication agency Carlin International has revealed a shift in consumer expectations and culture with 'Generation Y’ when it comes to the world of luxury, which is initiating new strategic creative paths for brands.
The global packaging provider has expanded its line of fragrance pumps in a bid to enhance the consumer experience with its ‘Emotions of Spray Collection’ as the fragrance industry continues to evolve.
The packaging supplier has developed what it says is the first ecological global airless dispensing system, which takes traditional airless technology to a new level by combining ergonomics and sensuality in one jar.
Although glass continues to be affirmed as the best choice for luxury products, differentiation is becoming more and more necessary to stand out in the market, according to the president of glass manufacturers SGD.
Despite luxury brands previously shying away from digital platforms due to the sensorial factor being imperative for consumers, experts say there is a way to command these platforms without compromising what the consumer needs.