Referring to the development as a 'revolutionary innovation' in the serum application routine, the French packaging supplier says this airless stylus pen combines practicality, mobility and formula protection and precise dosage.
Representatives told CosmeticsDesign-Europe.com at a recent Luxe Pack event that the application has been based on specific consumer feedback which influenced the company's core aim to combine the visual aspect of a sophisticated case with the practicality of an avant-garde, high-tech pen.
“Consumers had revealed that they had been having difficulties filling the pipette or getting the correct dose with normal applications, they had also complained about the two hand gesture required to use these products as well as with a hardly optimal product restitution," they told this publication.
Consumer feedback is of high importance..
Aptar reps further reveal that whilst taking up to two years to develop this airless technology, two big scale consumer tests were also used to validate the relevance of the concept and development.
Initially, the company says there is a simple observation like serums, which require the precise application of very small product quantities, and are usually presented in bottles and applied with pipettes that do not receive full consumer support.
"Ergonomic and intuitive, in just one press it delivers a subtle dose of these essences of youth: a single drop of elixir. This protective case serves as a genuine barrier against oxidation for highly concentrated formulas," they explain.
Giving MWV a run for their money on innovative fragrance pumps
Aptar also introduced two new pumps based on major trends in the fragrance sector - sensoriality and discreet design, based on customers now looking for a miniaturized technical product and a focus on noble forms and materials.
Elisabeth Salom l’Ancien, director of business development fragrances told this publication that its' 'Precious' spray in particular was softer than MWVs 'Melodie' pump for example!
"After Sensea, Precious is the first spray on the market that combines gentle activation with continuous diffusion. It is activated very simply with a light pressure from the finger, and the perfume is diffused gradually and continuously (diffusion time is three times longer for the same amount of perfume) in a delicate mist that envelops the skin," she explains