The French Federation for Beauty Companies (FEBEA) will mobilise its network to ramp up production of hygiene and hydroalcoholic products, following calls from the Ministry of Health to assist amid the ongoing COVID-19 outbreak.
Beauty major L’Oréal has ramped up mass production of hydroalcoholic gels to support European health authorities amid the coronavirus outbreak and pledged €1m to associations working with those in need.
American CBD specialist Medterra will further expand presence in Europe with the launch of several beauty and skin care products this year, delving deeper into a space it sees significant opportunity in.
Conscious consumerism is here to stay and as the fast-paced clean and ethical beauty trend takes its grip, industry needs to start delivering on all fronts – overcoming lab and regulatory hurdles along the way.
Givaudan Active Beauty has developed face mask formulas that it says tap into the specific needs of Generation Z – a rising demographic that associate beauty with confidence, self-expression and naturalness.