Fragrance consumers in Europe are looking for ‘fresh’ scents in their perfumes but manufacturers should go one step further; offering escapism and multi-functionality amid COVID-19 disruptions, says Mintel.
The year 2020 has been acutely shaped by health, political and environmental uncertainty, and fragrance manufacturers and brands must consider this on an emotional level when working to connect with consumers, says a fragrance marketing expert.
Natural and lab-made ingredients both offer great promise in fragrances, but industry doesn’t need to pick and choose – it can weave together nature and science with the right story, says Mintel.
There is a rising potential for stress-relieving adaptogens in beauty and personal care formulations as consumers seek out products that protect and heal – beyond traditional aesthetics, a beauty expert says.
Vegan was the third most popular product claim made across online global cosmetics last year, carved out by niche independent beauty brands. And the claim will continue its rise as mass beauty takes it on, says Euromonitor International.
Natural was the top product claim made across the online global beauty and personal care space last year, driven by a huge wave of new brands entering the market. But consumer interest in the space is fading, warns Euromonitor International.
In our final episode of the Clean & Ethical Beauty Video Series, we discuss how the events of today will impact how the clean and ethical beauty category might look in the future. Scroll down to watch episode 6.
Using collagen in beauty products – specifically ingestibles – is highly relevant amid today’s burgeoning consumer trend towards holistic health and wellness, says Mintel.
Perfume consumers are talking a lot about fruity notes, less about herbal and citrus scents and more about sustainable ingredients in online reviews and social media engagements – conversations AI data specialist Revuze says will soon convert to purchase...
In this episode, Yve-Car Momperousse of Kreyol Essence and Emma Dawes of the Soil Association talk about how important supply chains and certifications can be in the clean beauty movement. Scroll down to watch the video.
Beauty brands have the opportunity to innovate and develop do-it-yourself products as consumers are increasingly looking such products for well-being entertainment during the novel coronavirus (COVID-19) pandemic.
Independent beauty brands are fiercely nimble and highly engaged with their consumers, which has given them power to face business difficulties during the coronavirus (COVID-19) crisis, an indie expert says.
Vegetable accords and fresh spices are primed to be a big fragrance trend in the coming years, creating mouth-watering and airy sensations for the wearer, says Eurofragrance’s senior perfumer.
Beauty has weathered waves of uncertainty during the ongoing coronavirus (COVID-19) pandemic, and pop-up stores or curbside pick-up locations could be the key to a much-needed business boost, say two retail experts.
Communicating the concept and credentials of clean and ethical beauty in a market without any unanimous industry or consumer definition remains a big challenge, but there are plenty of clear opportunities when navigating this space. Scroll down to watch...
![Rituals Cosmetics has aimed to expand its brand awareness in China. [Rituals Cosmetics]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/rituals-sees-china-expansion-as-key-to-boosting-wider-asia-awareness/11963170-1-eng-GB/Rituals-sees-China-expansion-as-key-to-boosting-wider-Asia-awareness_wrbm_tiny.jpg)
![Nardev aims to expand its presence in Asia Pacific by tapping on demand for anti-ageing, skin brightening and sustainable ingredients. [GettyImages]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/anti-ageing-skin-brightening-and-sustainability-trends-key-for-nardev-s-asia-expansion/11941410-1-eng-GB/Anti-ageing-skin-brightening-and-sustainability-trends-key-for-Nardev-s-Asia-expansion_wrbm_tiny.jpg)