Shifting shopper habits, evolving consumer curiosity and legal changes will shape the European, Middle East & African beauty market next year – here are our Top 5 EMEA trends to watch.
10-MINUTE WATCH:TRENDS 2020 BY COSMETICSDESIGN EDITORS
Next-generation vegan, clean & ethical and derma beauty products will take the spotlight next year, amid a consumer green uprising, focus on ingredient circularity and rapid growth in China's fine fragrance market. CosmeticDesign's global...
Industry collaboration will be key in driving disruptive green innovation across beauty and it will be important efforts remain free of competition, says an expert consultant.
Disruptive innovation in beauty is rare but industry can create fresh consumer needs and develop products that don’t currently exist, with the right thinking, says Euromonitor International.
Interest in FairWild certification to protect plant biodiversity and harvesting livelihoods continues to blossom, and beauty can play its part in driving wider protection and certifications, says the foundation’s executive officer.
Amazon is where most European women shop online for cosmetics and these shoppers place high value on user-generated content to make final purchase decisions, a report finds.
One of the hottest trends in the beauty industry right now is the rise of the conscious consumer, an area a new study market intelligence provider PreScouter has focused on.
Special Edition Newsletter: Water Reduction Formulation
As worries of freshwater supplies continue to mount, the cosmetics industry must challenge itself look to more unconventional sources of H2O, such as coconuts, birch tree water and seaweed, to reduce its freshwater footprint.
As the world declares a climate and ecological crisis, the beauty and personal care industry must kick-start green game-changing innovation, moving beyond simple nip-tucks so common across the board, says an expert consultant.
Clean and ethical has taken the food and nutrition world by storm, and following hot on its heels is beauty. The movement has been flourishing in cosmetics and personal care for some time now and will soar in due course, propelled by the continued and...
The beauty world will look very different in ten years, polarised by the push and pull between nature and technology and a consumer battle between digital connection and the desire to disconnect, says Mintel.
The results of the Sustainable Beauty Awards are in, revealing who is leading the field for sustainable products, ingredients, packaging and industry leadership, as well as who is the biggest pioneer.
High street beauty brands have a responsibility to create in-store experiences for shoppers and adapt to evolving needs – it’s not about replacing bricks and mortar with digital, says Lush’s global property director.
Consumer sentiment around consumption is shifting and the cosmetics industry must start reducing offerings and making sustainability a side effect, rather than selling point, says a futurologist.
