Market Trends

Fragrance brand Bastille Parfums has implemented RFID technology for its new fragrance launch

Implementing RFID technology in the supply chain

By Kirsty Doolan

With transparency under the microscope due to sustainability demands, issues with counterfeiting, and the upcoming Digital Product Passport initiative, RFID is in the spotlight again.

Olaplex’s Oladupé is a faux brand designed to tackle the duping problem

Olaplex takes on dupe brands at their own game

By Simon Pitman

Fueled by social media, the rise of dupe beauty and personal care brands is impacting a broad range of premium players, but hair care brand Olaplex is fighting back in a unique way.

The oral microbiome balance has been shown to affect physical and mental health

Oral microbiome: the key to better health?

By Kirsty Doolan

Numerous studies show that the oral microbiome impacts our systematic health, which means there may be new opportunities for personal care products designed to improve health and wellness.

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Mintel research points to benefits of more creative fragrance sampling

By Simon Pitman

Fragrance discovery is all about hooking consumers with imaginative and creative sampling ideas. The latest research from market intelligence provider Mintel suggests that getting this formula right is key to consumers engaging in in-store experimentation...

Kate Moss' COSMOSS brand has teamed up with The Chopra Foundation to tackle issues surrounding mental health

5 beauty brands with a mental health focus

By Kirsty Doolan

With Mental Health Day on the horizon in October, we’ve rounded up five beauty and wellness brands that have cleverly incorporated mental health awareness and support into their marketing strategies.

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How AI software is helping DTC beauty brands to shine

By Cassandra Stern & Simon Pitman

As the Direct-To-Consumer (DTC) beauty market continues to carve out a bigger share of the retail landscape, using the right tools to fine tune digital retail platforms has become make or break.

Image: Getty

Notino named Europe’s top cross-border beauty player

By Kirsty Doolan

Cross-Border Commerce Europe has just released its 'Top 250 Fashion & Beauty Retail Europe' report, which ranks the top online fashion and beauty retailers and marketplaces across the EU, UK, Switzerland and Norway.

Image: Getty

New beauty consumer insights from social listening

By Kirsty Doolan

Brandwatch has identified the major topics that have been trending in beauty consumers’ online conversations over the past year, to help guide brands on what their customers want.

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PowerReviews survey highlights strong pockets of consumer spending

By Cassandra Stern & Simon Pitman

A new PowerReviews survey focusing on beauty consumer trends underscores how the spending patterns of some consumers groups are still showing an upward trajectory, despite many household budgets continuing to be squeezed in the last couple of years.

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Brazil paves the way to end animal testing throughout LATAM

By Cassandra Stern & Simon Pitman

To find out more about the state of animal testing in Brazil, Cosmetics Design USA spoke with Dr. Gavin Maxwell, safety science advocacy lead at Unilever’s Safety & Environmental Assurance Centre, who discusses how progress is being made towards non-animal...

5 beauty brand concepts that tapped into ancient rituals

5 beauty brand concepts that tapped into ancient rituals

By Kirsty Doolan

In recent years, more consumers have become intrigued by the ancient beauty rituals used in Africa, Asia, Native America and beyond. Here are five companies that created brands around this concept.

Phillip and Dee-Ann Prather speak with Aboriginal Elder Aunty Gwen and Reconciliation Advisor Paula Coghill, both of the Bundjalung Nation

Ancient ingredient revival: tea tree oil

By Kirsty Doolan

We spoke to COO at Down Under Enterprises and Chair of the Australian Tea Tree Industry Association, Phillip Prather, about the latest developments for this ancient ingredient, which was discovered by the indigenous Bundjalung people.

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