Brand Innovation

XO Balm: new naturals indie brand launch

XO Balm: new naturals indie brand launch

By Lucy Whitehouse

XO Balm is an indie, clean and minimal skin health product, combining natural ingredients with sustainable packaging. The brand says it aims to appeal to those who want to care for their skin and the planet. We caught up with founder Charlotte Libby.

Indie Beauty Profile Laura Rudoe Evolve Beauty

Indie Beauty Profile

Laura Rudoe, Evolve Beauty

By Deanna Utroske

In her Indie Beauty Profile, Laura Rudoe, founder of the small-batch, artisan personal care brand Evolve Beauty, gives us a good insider understanding of why independent brands are so ingenious. And, she describes building a hand-made products business...

Indie Beauty Profile Stacia Guzzo SmartyPits

Indie Beauty Profile

Stacia Guzzo, SmartyPits

By Deanna Utroske

In her Indie Beauty Profile, Stacia Guzzo, co-founder of SmartyPits, outlines how she shuttered one personal care business venture to launch the brand her customers were clamoring for. And, she shares wise and thorough advice, suggesting that the company...

Water reduction in beauty: a major future craze?

Water reduction in beauty: a major future craze?

By Lucy Whitehouse

From a German personal care brand explicitly called Stop The Water While Using Me! to L’Oréal’s recent partnership to rinse out shampoo with five times less water, water reduction in beauty is a trend causing a serious splash. We explore its potential...

Indie Beauty Profile LENAJAPON USA

Indie Beauty Profile

Lena Kanise Østergaard Jensen, LENAJAPON USA

By Deanna Utroske

In her Indie Beauty Profile, Lena Kanise Østergaard Jensen, founder of LENAJAPON USA, explains how she’s using ecommerce and trade / consumer discovery shows to introduce the skin care brand (originated by her mother) to consumers here in the US. And,...

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