Brand Innovation

Kate Moss' COSMOSS brand has teamed up with The Chopra Foundation to tackle issues surrounding mental health

5 beauty brands with a mental health focus

By Kirsty Doolan

With Mental Health Day on the horizon in October, we’ve rounded up five beauty and wellness brands that have cleverly incorporated mental health awareness and support into their marketing strategies.

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How AI software is helping DTC beauty brands to shine

By Cassandra Stern & Simon Pitman

As the Direct-To-Consumer (DTC) beauty market continues to carve out a bigger share of the retail landscape, using the right tools to fine tune digital retail platforms has become make or break.

Image: Getty

New beauty consumer insights from social listening

By Kirsty Doolan

Brandwatch has identified the major topics that have been trending in beauty consumers’ online conversations over the past year, to help guide brands on what their customers want.

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PowerReviews survey highlights strong pockets of consumer spending

By Cassandra Stern & Simon Pitman

A new PowerReviews survey focusing on beauty consumer trends underscores how the spending patterns of some consumers groups are still showing an upward trajectory, despite many household budgets continuing to be squeezed in the last couple of years.

5 beauty brand concepts that tapped into ancient rituals

5 beauty brand concepts that tapped into ancient rituals

By Kirsty Doolan

In recent years, more consumers have become intrigued by the ancient beauty rituals used in Africa, Asia, Native America and beyond. Here are five companies that created brands around this concept.

Phillip and Dee-Ann Prather speak with Aboriginal Elder Aunty Gwen and Reconciliation Advisor Paula Coghill, both of the Bundjalung Nation

Ancient ingredient revival: tea tree oil

By Kirsty Doolan

We spoke to COO at Down Under Enterprises and Chair of the Australian Tea Tree Industry Association, Phillip Prather, about the latest developments for this ancient ingredient, which was discovered by the indigenous Bundjalung people.

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KOSE's Mixed Reality technology projects makeup onto the consumer as a new form of cosmetics trial

3 scientific innovations in cosmetics personalisation: IFSCC exclusive

By Kirsty Doolan

This week, the 33rd IFSCC (International Federation of Societies of Cosmetic Chemists) Congress kicked off in Barcelona to welcome top cosmetic scientists from across the globe. CosmeticsDesign-Europe attended the event to report on the latest industry...

Brand innovation update: August

Brand innovation update: August

By Kirsty Doolan

Check out the newest launches and initiatives that are breaking down industry boundaries this month…

Europe’s best summer beauty popups

Europe’s best summer beauty popups

By Kirsty Doolan

We’ve rounded up some of the most innovative and visually beautiful beauty popups that have graced cities across Europe over the past month.

Barnes and his team oversaw NYX Professional Makeup's Barbie-themed popup in London's Covent Garden

What beauty brands need to know about popups

By Kirsty Doolan

Beauty popup expert James Barnes, founder of creative agency Backlash, shared his advice on what makes a good popup and revealed the recent trends he’s spotted.