Brand Innovation

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Why skin cycling can bring an added dimension to bodycare

By Simon Pitman

The drive towards more targeted and personalized claims in bodycare products is opening the door to the fast-growing trend for skin cycling, according to the latest research from market intelligence provider Mintel.

Olaplex’s Oladupé is a faux brand designed to tackle the duping problem

Olaplex takes on dupe brands at their own game

By Simon Pitman

Fueled by social media, the rise of dupe beauty and personal care brands is impacting a broad range of premium players, but hair care brand Olaplex is fighting back in a unique way.

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Mintel research points to benefits of more creative fragrance sampling

By Simon Pitman

Fragrance discovery is all about hooking consumers with imaginative and creative sampling ideas. The latest research from market intelligence provider Mintel suggests that getting this formula right is key to consumers engaging in in-store experimentation...

Kate Moss' COSMOSS brand has teamed up with The Chopra Foundation to tackle issues surrounding mental health

5 beauty brands with a mental health focus

By Kirsty Doolan

With Mental Health Day on the horizon in October, we’ve rounded up five beauty and wellness brands that have cleverly incorporated mental health awareness and support into their marketing strategies.

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How AI software is helping DTC beauty brands to shine

By Cassandra Stern & Simon Pitman

As the Direct-To-Consumer (DTC) beauty market continues to carve out a bigger share of the retail landscape, using the right tools to fine tune digital retail platforms has become make or break.

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New beauty consumer insights from social listening

By Kirsty Doolan

Brandwatch has identified the major topics that have been trending in beauty consumers’ online conversations over the past year, to help guide brands on what their customers want.

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PowerReviews survey highlights strong pockets of consumer spending

By Cassandra Stern & Simon Pitman

A new PowerReviews survey focusing on beauty consumer trends underscores how the spending patterns of some consumers groups are still showing an upward trajectory, despite many household budgets continuing to be squeezed in the last couple of years.