High weight v low weigh visual features: AKA ‘looksmaxing’

@christendominique

Looksmaxing – AKA the art of trying to make the most of your visual appearance with beauty and health hacks – was trending last year, but a current micro trend within this space is the ‘High visual weight’ v ‘Low visual weight’ in terms of facial features. This involves deciphering which one you are, to know whether to apply heavy, dramatic makeup such as a winged cat-eye, or to take a lighter approach with more of a girl-next-door look.

High visual weight faces have more pronounced features that stand out, such as strong bone structure or prominent features that can carry bold makeup styles. Whereas low visual weight faces have softer, rounder features. The trend is supposed to help people select the most flattering makeup styles for their face.

Other trending topics that fall into the ‘looksmaxing’ trend are: ‘what’s your canthal tilt’? – which can apparently be a signifier of attractiveness; if you are ‘boy pretty’ or ‘girl pretty’ – so whether the person embodies traits that men traditionally find attractive or ones that girls conventionally think are attractive; and whether you are ‘bunny’, ‘deer’, ‘fox’ or ‘cat’ pretty.