1. Colgate-Palmolive on 2021 design-led innovation: ‘This is a huge change in our approach’, says tech chief
By Kacey Culliney
- Last updated on
Addressing attendees at this year’s CAGNY online conference, Colgate-Palmolive’s chief technology officer said the company was shifting away from line extensions to take a design-led innovation approach that considered user experience and trends from start-to-finish in all its NPD efforts.