The post-COVID consumer?
English language social media tracking from data, insights and consulting firm Kantar identified the most-anticipated consumer activity after lockdown as beauty therapy or ‘pampering’.
The MD and global lead on consumer goods and services at Accenture said the coronavirus pandemic had given rise to the longest period of consumption reappraisal in 20 years and would have a lasting impact on consumer behaviour.
The CosmeticsDesign editors also discussed what lasting impact we might see on consumer behaviour post-COVID and also analysed business response seen thus far worldwide.
Coronavirus business and retail impact
A retail analyst from Edge by Ascential said the crisis had created seismic change in retail, with beauty hard hit given the association with shopper missions related to socialising and going out.
During widespread national lockdowns and enforced store closures, cosmetics major Lush also decided to temporarily suspend online business across Europe in a move to protect staff wellbeing.
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A compilation of CosmeticsDesign-Europe’s most-read news from April 2020 shows in-depth analysis on the business, consumer and retail impacts of COVID-19 generated high interest, along with Lush’s decision to temporarily suspend its online business across Europe.
The post-COVID consumer?
English language social media tracking from data, insights and consulting firm Kantar identified the most-anticipated consumer activity after lockdown as beauty therapy or ‘pampering’.
The MD and global lead on consumer goods and services at strategy and consulting firm Accenture said the coronavirus pandemic had given rise to the longest period of consumption reappraisal in 20 years and would have a lasting impact on consumer behaviour.
The CosmeticsDesign editors also discussed what lasting impact we might see on consumer behaviour post-COVID and also discussed business response seen thus far worldwide.
Coronavirus business and retail impact
A retail analyst from Edge by Ascential said the crisis had created seismic change in the retail market, with beauty being hit hard given it was a segment widely reliant on shopper missions related to socialising and going out.
During widespread national lockdowns and enforced store closures, cosmetics major Lush also decided to temporarily suspend online business across Europe in a move to protect staff wellbeing.
Click through to see more.
Kantar social media tracking revealed beauty therapy was the most-anticipated post-lockdown activity consumers were looking forward to, way ahead of eating out, socialising and travel.
Edge by Ascential discussed the seismic shift in living and shopping habits worldwide that had impacted retail amid coronavirus, noting beauty had borne a significant brunt of this shopper shake-up.
Cosmetics major Lush suspended online business across Europe in addition to store closures during the ongoing coronavirus outbreak – a move it said protected staff wellbeing. Lush has since recommenced e-commerce and started re-opening stores.
The CosmeticsDesign editors discussed the impact of the ongoing coronavirus pandemic in a newly launched ‘Editor’s Cut’ podcast series, considering industry reaction and lasting market impacts to come.
A consulting expert from Accenture said the coronavirus outbreak had given rise to the longest period of consumption reappraisal in more than 20 years and would shape market trends for ten.
