English language social media tracking from data, insights and consulting firm Kantar identified the most-anticipated consumer activity after lockdown as beauty therapy or ‘pampering’.
The MD and global lead on consumer goods and services at Accenture said the coronavirus pandemic had given rise to the longest period of consumption reappraisal in 20 years and would have a lasting impact on consumer behaviour.
The CosmeticsDesign editors also discussed what lasting impact we might see on consumer behaviour post-COVID and also analysed business response seen thus far worldwide.
Coronavirus business and retail impact
A retail analyst from Edge by Ascential said the crisis had created seismic change in retail, with beauty hard hit given the association with shopper missions related to socialising and going out.
During widespread national lockdowns and enforced store closures, cosmetics major Lush also decided to temporarily suspend online business across Europe in a move to protect staff wellbeing.