Anti-ageing for men: new plant-based ingredient from Naolys

By Lucy Whitehouse

- Last updated on GMT

Anti-ageing for men: new plant-based ingredient from Naolys
Next week’s SCS Formulate event in Coventry will see the launch of a new male grooming ingredient from Naolys.

A specialist in plant cell culture, Naolys is set to launch the new product dedicated to male skin: Sequoia plant cells that protect and repair skin from ageing.

MReload Sequoia is made of whole plant cells of sequoia (sequoia sempervirens), the Californian tree, and is designed to help to decrease wrinkles and fine lines.

Study suggests good results

According to Naolys, the results of a clinical study suggests good results in these applications.

The study took place over 28 days, with an application twice a day on male skin demonstrates a decrease of the surface of wrinkles of 21%, of the number of wrinkles of 14% and of the length of wrinkles of 19%.

In vitro tests show several effects that will improve the aspect of skin:

  • A firming effect due to an increase of the proteoglycans and collagen rates,

  • A moisturizing effect due to an increase of the water retention and a decrease of the transepidermic flow,

  • An antioxidant effect due to a decrease of the creation of free radicals and an increase of the activity of enzymes SOD and catalase

  • A soothing effect due to a decrease of three inflammation mediators.

All tests were performed with a concentration of 0.5% of 20% cells in 80% glycerin. MReload Sequoia is not allergenic, preservative free, and can be used in any type of skincare (body and face) and color cosmetics, explains Naolys.

Male grooming: in the spotlight

As the interest in the male grooming category continues to grow among consumers, keeping up with the trends is crucial.

Discover our exclusive article from Simon Duffy, founder of Bulldog Skincare for Men (an international male grooming brand), which reveals the brand leader’s predictions for the category in 2019: read it here​.

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