Beauty packaging trends up to 2022: what’s hot?

By Lucy Whitehouse

- Last updated on GMT

Beauty packaging trends up to 2022: what’s hot?
Euromonitor has released its latest data and analysis on the current consumer spending on beauty packaging, and how it’s evolving.

Mylan Nguyen Senior Beauty & Fashion Analyst at Euromonitor International has explained that in the coming period up to 2022, the trends remain tied to mass market, essential FMCG for personal care.

He says: “Essential toiletries continue to dominate volumes of beauty and personal care packaging, led by bath and shower, hair care and oral care.

“The latter is forecast to be the greatest contributor to growth, as consumers increasingly adopt toothpaste globally.”

Overall, this should benefit rigid plastic and flexible packaging, the main pack types for toiletries.

Individual portion sizes, smaller packs

According to Nguyen, small pack sizes become increasingly popular as consumers’ lifestyles evolve.

“While smaller formats offer more portability to nomadic consumers, they also allow consumers to discover a wider range of products that become affordable thanks to their lower unit prices,”​ he explains.

As consumers’ purchasing habits and preferences evolve globally, this creates packaging shifts, such as greater adoption of HDPE bottles over single-use flexible plastics, as well as growing demand for premium packaging.

“Consumers are increasingly aware of the impact that packaging has on the environment. As a result, brand owners and packaging manufacturers are working towards greener packaging solutions, offering bio plastic, post-consumer recycled packaging and lightweight packaging, among others.”

Clean packaging

The latest packaging research also shows that clean packaging design and evolution of easy-to-use packaging will be a focus.

“Clean packaging designs, as apparent across foods, beverages and beauty, may be associated with clean label trend,” ​suggests Euromonitor.

“Minimalist packaging designs that visually convey natural ingredient product content, whilst ease of dispensing for beauty and home care products saves time.”

E-commerce: packaging appropriate

Rising internet retailing is influencing packaging rise of e-commerce, and Euromonitor suggests that this means that consumer packaging, closures and shipment packaging will need to play a larger role in protecting their content in transit to end-consumers.

Packaging needs to be fit for shipping - given that there are an increased number of points of manipulation in e-commerce as compared to a traditional retail supply chain.

For more Euromonitor information on the global beauty packaging industry, visit this overview​.

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