L’Oreal partners with international deep-tech competition

By Lucy Whitehouse

- Last updated on GMT

L’Oreal partners with international deep-tech competition
In a move that indicates that the global beauty player is keen to invest at the cutting edge of technology, for the second consecutive year it has partnered with the ‘Hello Tomorrow Challenge’.

With an eye on investing in future technologies, L’Oreal has announced it will be supporting the tech competition that ‘empowers and connects the most promising scientific and technological startups’.

The specific focus of the Hello Tomorrow Challenge is those startup companies looking to solve major industrial challenges facing the world today.

“New technologies are transforming science. Some of them will help solve the big challenges the world is facing today. It is essential for companies and deep-tech startups to work together to accelerate the transfer of these game-changing technologies into real world solutions​,” said Jacques Leclaire, Scientific Director of L’Oréal.

Increasing ‘open innovation strategy’

The move serves to boost L’Oreal’s activities in the area of open innovation, encouraging the broader progress of the beauty industry and its capabilities when it comes to tech and digital.

This partnership with Hello Tomorrow adds to L’Oréal’s open innovation strategy, the company says, which also includes L’Oréal’s Research and Innovation Technology Incubator in San Francisco.

This wider strategy also involves existing partnerships between L’Oreal and deep-tech startups, such as:

  • Ananda, a Canadian startup, for improving new 3D models of biological tissues

  • Poietis, a French startup based in Bordeaux, for the 3D printing of hair follicles

  • Nanoentek, a Korean startup, for the development of biochemical skin diagnostic systems.

In two other major areas of its investment in this field, L’Oréal also partners with the world’s largest startup campus Station F in Paris, London based digital accelerator and incubator Founders Factory and Partech Ventures, an international venture capitalist firm focused on tech.

How does the Hello Tomorrow Challenge work?

Over 3000 global deep-tech startups are set to be involved in the Hello Tomorrow Challenge, with the winners set to be announced at its Global Summit later this week.

There are 10 categories in the Challenge, and L’Oreal’s involvement will see it supporting the Wellbeing category:

  • Data & AI,
  • Energy Transition,

  • Environment,

  • Food & Agriculture,

  • Wellbeing,

  • Healthcare,

  • Industry 4.0,

  • New Materials,

  • Mobility,

  • Aerospace.

Lubomira Rochet, L’Oréal Chief Digital Officer will present the award of 15,000 euros to the wellbeing category winner at the upcoming Summit in Paris.

Related news

Related products

show more

Discover Peptan for Beauty & Diverse Skins

Discover Peptan for Beauty & Diverse Skins

Content provided by Rousselot | 05-Sep-2024 | Product Brochure

As beauty from within solutions soar in popularity, manufacturers need to be able to serve everyone, no matter their ethnicity or skin type.

FucoSkin®: Ocean-Inspired Sustainable Beauty

FucoSkin®: Ocean-Inspired Sustainable Beauty

Content provided by Hi-Q Marine Biotech International Ltd | 28-Aug-2024 | White Paper

FucoSkin® is a fucoidan-rich extract derived from the brown seaweed Laminaria Japonica, known for its excellent anti-aging and photoprotective benefits....

See our latest innovations in personal care

See our latest innovations in personal care

Content provided by Covation Bio™ PDO | 02-Apr-2024 | White Paper

At CovationBio PDO, we’re helping the world achieve its sustainability goals by enabling better performing, better-for-the planet products across a range...

Collagen Reimagined, Discover Biodesigned Type XXI

Collagen Reimagined, Discover Biodesigned Type XXI

Content provided by Geltor | 20-Mar-2024 | Product Brochure

Collagen is the body’s most abundant protein and a mainstream ingredient for beauty. Type XXI collagen transcends a common protein into a powerful bioactive

Related suppliers

Follow us

Products

View more

Webinars

Podcast