Lush begins accepting bitcoins for payment

By Lucy Whitehouse

- Last updated on GMT

Lush begins accepting bitcoins for payment

Related tags Internet

Global beauty brand Lush has announced it will accept bitcoins for its bathbombs.

The beauty and personal care player, renowned for its commitment to an ethical profile and its headily scented products, has been making strides with digital efforts of late.

Recently, for example, it has been vocal in the digital rights sphere,​ backing an Access Now campaign for censorship-free internet access. It has also developed an innovative digital offering of its own across its Lush Kitchen platform.

Its latest move of accepting cryptocurrency for purchases of its full product range suggests the brand is keen to keep up the momentum when it comes to digital, and position itself as a leader among connected beauty players.

Why cryptocurrency? Why now?

Lush says that it has a strategy to enter the community around cryptocurrency, and position itself as an agent working to promote an ethical direction in the community.

The move, according to quotations from the brand published in Campaign Live,​ is “part of a wider strategy to delve into the Blockchain community and provide an ethical viewpoint on its possibilities.”

"It will allow us to develop new ways of working within our business, with our global suppliers (often based in small local communities, in developing countries) and with charitable donations, allowing more transparent and secure transactions, with no hefty charges, exchange rates or fees​."

The publication notes that at current exchange rates, one of Lush's £3.95 Dragon's Egg bath bombs would cost 0.002187 bitcoin.

Customers wishing to use Bitcoins to get their soap supplies will be directed to the dedicated payment service BitPay, where their basket total will be converted to the real time Bitcoin exchange value.

The beauty and personal care player, renowned for its commitment to an ethical profile and its headily scented products, has been making strides with digital efforts of late.

Recently, for example, it has been vocal in the digital rights sphere,​ backing an Access Now campaign for censorship-free internet access. It has also developed an innovative digital offering of its own across its Lush Kitchen platform.

Its latest move of accepting cryptocurrency for purchases of its full product range suggests the brand is keen to keep up the momentum when it comes to digital, and position itself as a leader among connected beauty players.

Why cryptocurrency? Why now?

Lush says that it has a strategy to enter the community around cryptocurrency, and position itself as an agent working to promote an ethical direction in the community.

The move, according to quotations from the brand published in Campaign Live,​ is “part of a wider strategy to delve into the Blockchain community and provide an ethical viewpoint on its possibilities.”

"It will allow us to develop new ways of working within our business, with our global suppliers (often based in small local communities, in developing countries) and with charitable donations, allowing more transparent and secure transactions, with no hefty charges, exchange rates or fees."

The publication notes that at current exchange rates, one of Lush's £3.95 Dragon's Egg bath bombs would cost 0.002187 bitcoin.

Customers wishing to use Bitcoins to get their soap supplies will be directed to the dedicated payment service BitPay, where their basket total will be converted to the real time Bitcoin exchange value.

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