Located at the London ExCel centre, the event preceded the industry’s ongoing major event, in-cosmetics Global, in the same venue.
According to organisers, the show looked to champion the ever-strengthening naturals and organics market, and will feature various ‘leading brand ambassadors and pioneers of the natural and organic beauty sector’. Various talks and presentations ran throughout the event.
“New speakers for 2017 include founder of professional organic hair care range Tabitha James Kaan, discussing retail opportunities for natural and organic hair care; Henrietta Norton, co-founder of Wild Nutrition, outlining the importance of nutrients and supplements to defend against premature ageing; and Daniel Galvin Jnr, a member of the country’s most influential hairdressing dynasty,” show organisers explain.
Lauren Bartley of the Soil Association hosted two sessions at the show. She gave an overview of plans for this year’s Organic Beauty & Wellbeing Week, and will also outline the main findings of the Soil Association’s first ever Organic Beauty & Wellbeing Report.
There was also two panel sessions: one on the forthcoming ‘ISO Standard for natural & organic cosmetics’ (hosted by Ecovia Intelligence) and the other on the growing importance of ‘Sustainability in the beauty industry’.
The wider show
Organisers note that with hundreds of innovations on show in the Natural Beauty & Spa section – from new formulations to pioneering ‘hero’ products – the annual show acts as something of a centre point for the evolving market when it comes to networking and keeping up with its trends.
“Over the past 21 years, Natural & Organic Products Europe has become recognised as the key platform for introducing new natural and organic beauty products onto the European market,” says event director Carol Dunning.
Some of the world’s biggest natural and organic beauty brands exhibited, Dunning says. Planning for next year’s edition is already underway.