Coty Europe shakes up its internal communications with new partnership


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Coty Europe shakes up its internal communications with new partnership

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Coty Europe announces its partnership with Olive Communications in a deal which will see the High Wycombe-based company handle all integrated communications, such as voice and data management, for the beauty firm globally.

Coty has recently announced a new management restructure for the company as a whole which sees the executive offices move to London; but in this unrelated collaboration the company also aims to make significant savings on international communication costs.

With international traffic accounting for 60% of all voice and data used by Coty’s workforce, both on fixed line and mobile devices, the Managed Communications Provider has been chosen to implement a bespoke package that manages Coty’s domestic and international communications requirements in the UK and abroad.

As part of the agreement, Coty UK’s workforce will use Vodafone as their primary network and Truphone for its non-UK based staff.

‘Ongoing headache’

This will optimise domestic charging across UK fixed and mobile services, with the added benefit of predictable roaming communications when UK employees operate abroad, ensuring employees do not incur unpredictable roaming charges.

At the same time, permanent internationally-based staff will have a local number and not experience bill shock when travelling back to the UK.

“Olive has managed to resolve an ongoing headache for us of ever-burgeoning mobile phone bills normally caused by inflated call costs, when our colleagues travel abroad,”​ says Elisenda Gelpi from Coty’s World Wide Procurement department.

“We are now in total control of our communication costs. We are now certain we will always be getting the best deal, whether our colleagues are working in the UK or abroad.”

Spiralling costs

If global firms, like Coty, do not properly manage mobile communications, costs can spiral out of control, given the amount of employs undertaking international projects and missions on a day-to-day basis.

Olive claims that its management system allows companies to identify where each employee is operating, on what device, and the voice and data package they are using; meaning the company can optimise the usage on the overall account.

As part of this partnership, Olive says it will regularly review the analysis trends and user behaviour, allowing Coty to forward budget and minimise unpredictable expenditure.

“Coty’s requirement is not unique but does require management of a hybrid solution to achieve maximum value,”​ says Martin Flick, Olive’s Chief Executive.

“We are looking forward to working alongside them and our strategic partners to offer a bespoke integrated communications solution for both their UK and European workforce.”

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