Top ten emerging beauty industry brands set for bigger things

A number of significant deals have been brokered so far in 2014, including L’Oreal’s NYX acquisition, Henkel buying up three new US hair care brands and Merck snapping up Coppertone and Dr. Scholl’s.

Big names such as L’Oreal and Estee Lauder have emerged from the financial downturn relatively unscathed thanks to smart business strategies. And all this means that there is a considerable sum in the war chest, should the right opportunity present itself.

The search for brands with the most potential...​

Cosmetics Design spoke to market research experts at Kline Group to find out which brands and companies its experts believe we should be looking out for in the coming months.

“The beauty industry today consists of many beauty brands, some well-positioned newbies and some well-established names,”​ said Kline's vice president of consumer products, Carrie Mellage.

“Buyers interested in broader product lines, faster growing segments, new technology, and geographic expansion are now seeking opportunities, searching for the brands with the greatest potential. Kline identifies and profiles many up-and-coming players in our Cosmetics & Toiletries report, including those recently acquired, such as Blow Pro (Farouk), e.l.f. Cosmetics (TPG Growth), and Tarte (Kosé).”​

Here is the list of top ten emerging brands, which you is accompanied by a gallery with more details:

• BRAD BIOPHOTONIC
• DERMALOGICA
• DR. BRONNER’S
• EOS PRODUCTS
• JOSIE MARAN
• JUICE BEAUTY
• LUXURY BRAND PARTNERS
• OUIDAD
• YES TO
• ZO