Mintel forecasts future developments in anti-ageing skin care and cross category launches
More skin care product launches that contain stem cell activators, sirtuins activators and telomerase activators are tipped to be take place, as is the development of neurocosmetics - cosmetics that claim to offer psychological benefits and interact with the body’s neurotransmitters - according to Rudd.
As beauty supplements increase in popularity, Mintel expects to witness the development of complementary topical and ingestible skin care regimes, like the anti-ageing duo from France-based Skin Progress that comprises a topical cream and beauty supplements that designed to be used in conjunction with one another for maximum anti-ageing benefits.
Mintel also forecasts future skin care developments to include anti-ageing products designed to tighten skin after weight loss, tapping into evolving consumer needs, as well as top-up anti-ageing sprays for the face and body.
Increase in anti-ageing cross-category launches
Several cosmetics and personal care companies looking to profit from the lucrative anti-ageing sector have diversified beyond skin care, which has resulted in cross-category launches such as anti-ageing fragrances, colour cosmetics and body washes.
As an example of a recent product launch in this area, Rudd highlighted the Kerstin Florian Rosa Damascena Mist that is on sale in the UK, a fragrance that also claims to offer anti-ageing benefits.
Collagen-boosting peptides and co-enzyme A are contained within the formulation, which are said to provide anti-oxidant protection and help reduce fine lines. Protein-rich caviar extract is claimed to regenerate skin, improving elasticity and firmness and minimising signs of ageing.
Hair care is another product area into which anti-ageing claims have been incorporated; with wash-out and leave-in products being launched that claim to prevent the scalp and hair fibre from ageing.
The Gareth James Hyaluronic Age-Defying Conditioner also launched in the UK by d’Anu is formulated with ethically and sustainably sourced ingredients, and is designed to repair and restructure damaged hair. The product contains a low polymer hyaluronic acid that claims to penetrate the hair and lock in moisture.
