No thought to insure expensive beauty products, study

By Andrew McDougall

- Last updated on GMT

Related tags Beauty products Cosmetics

Mascara, fragrance and foundation are key accessories in British women’s handbags, although they do not seem to be aware of the value of these products.

According to UK retailer Debenhams, women in Britain carry £256 (€305) worth of cosmetics in their bags, with each item costing an average of £20 (€24).

According to the study 95 per cent of women said they would not go anywhere without their mascara. Fragrance came second with 79 per cent, followed by 76 per cent of women who said they carried foundation.

However, despite the value of the beauty products carried around, the report showed that 72 per cent of women do not insure their beauty products despite them being the most expensive items in their bag.

Sixty four percent of the women surveyed stated they would not think about claiming for make up if their bag was stolen.

A spokesperson for Debenhams, Ruth Attridge, that whilst expensive cosmetics products can make women feel good, they should also take into account the value of what they carry round.

“When your make-up bag becomes the most valuable item in your handbag, it's time to ensure your insurance is up to date,”​ she said.

The study further revealed that while women aged 18 years old to 25 years old carried the most make up, it was professional women aged 35 years old to 44 years old whose make up bags were worth the most.

The study reported that women were more likely to take more make up out with them at the start of the week, particularly with the thought of using it at work.

Attridge concluded that, "British women are renowned for their love of beauty products as shown by the weight and worth of their well-stocked make-up bags.”

"These cosmetics could contribute to an expensive and time-consuming loss should a handbag be lost or stolen. Without personal belongings insurance, the true cost of beauty could be an ugly surprise."

The study is the second released from the UK retailer in the last few months, following a study last year on image conscious men boosting Christmas sales of men’s grooming products.

The survey found that sales​of male grooming products soared by 141 per cent in the run up to Christmas, claiming it's not only women treating their men but image conscious men wanting to look at their best at the social occasion of the year.

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