The rules on extending international brands into the US market
This content item was originally published on www.cosmeticsdesign.com, a William Reed online publication.
Following a series of presentations aimed at shining more light on this complex but potentially lucrative market, we asked about the best route to take.
It goes without saying that doing your homework is a crucial aspect of any new market launch, but duplicating the success of a product in one market is not a given in any other market.
During this interview Yousif points out the importance of really knowing both the market and the demography you are targeting in order to ensure you set about promoting the brand in the right way.